COVID-19 pandemic has
entirely transformed the way we live and work. It has massively impacted all
sectors of the economy. However, digital marketing’s future looks bright in the
post-COVID-19 era, owing to the exponentially evolving digital media. The
accelerated development in technology has made it feasible for us to do
everything in our home’s comfort seamlessly. In a way, the COVID-19 pandemic
has enabled us to make better use of technology, from shopping to connecting
with friends and relatives.
These transformations
also apply to businesses. Organizations of all sizes are making efficient use
of technology to connect and fulfill their customers’ needs and requirements.
Brands have recognized the significance of digital marketing trends 2020 and
its benefits. While many digital marketing trends 2020 were on the rise,
businesses were still reliant on traditional marketing strategies. However, the
COVID-19 pandemic has completely changed that. Thus, the future of digital
marketing looks bright in the post-COVID-19 era.
Let’s check out the
top digital marketing trends 2020 and understand how technology will change the
future of digital marketing for good.
Top Digital Marketing Trends
in 2020
#1: Outsourcing
has Come to the Forefront
Outsourcing of
marketing services has become one of the significant digital marketing trends
in 2020. Outsourcing is mainly popular among small businesses that do not have
enough marketing budget to hire marketing professionals.
Besides, the COVID-19
pandemic has primarily impacted the job sector. Several organizations had to
lay off their workers as a part of their cost-cutting initiatives. As a
consequence, many brands are leveraging outsourcing services to ensure business
continuity. The significant advantage of leveraging outsourcing services is
that businesses will get their tasks done at the right time with minimal cost.
#2: More Usage
of Multi-Channel
Today, leading
businesses use multiple platforms such as social media, apps, website blogs,
and SEO/SEM to increase traffic and reach the target market. So, multi-channel
marketing is becoming another significant digital marketing trends in 2020.
Businesses that rely
only on a single marketing channel may get left behind in the post-COVID-19
era. In the future of digital marketing, multi-channel marketing will gain a
top spot. Organizations are also opting for paid marketing and advertising.
Artificial intelligence tools have enabled marketers to devise targeted
advertising based on customer data. Moreover, brands can bid for the top spots
in the Google search engine. Paid marketing will certainly help businesses in
better positioning their brand. Additionally, search engine optimization helps
organizations connect with their customer across multiple touchpoints.
#3: Content is
the Key
Today, the internet is
filled with content. There’s no doubt that content plays a significant part in
the future of digital marketing. Content can connect with peoples’ emotions.
Therefore, content curation and marketing are as important as advertising.
Various tools now
enable businesses to curate content. But, can these content drive leads or
conversions? Indeed, we can’t define what great content is. However,
lead-driven content must have a call to action.
Data can also help
brands in creating excellent content. Always ensure that your content should
keep your customers engaged and encourage them to make a buying decision. There
are various forms of content, such as GIF, videos, meme, infographics, and much
more. Rather than entirely focusing on written content, try to create engaging
content.
A consistent brand
voice is imperative to engage with customers efficiently. Therefore, ensure to
maintain a consistent brand voice to generate much better results.
#4: Artificial
Intelligence and Augmented Reality
Artificial
intelligence and augmented reality are other digital marketing trends in 2020.
The availability of massive data has compelled businesses to find new ways to
process them. That is where the real use of AI comes into play. AI technology
can help marketing professionals conduct competitor analysis, understand
customer behavior, and enhance the customer experience.
The future of digital
marketing looks very promising, with the application of artificial intelligence.
Therefore, brands that make efficient use of AI will gain a strategic
advantage. Contrary, augmented reality is also one of the digital marketing
trends 2020. Augmented reality enables customers to virtually experience the
product in the comfort of their homes. It has gradually increased product
sales. So, indeed, AR will stay as one of the top marketing trends in 2020.
In Conclusion
All these marketing
trends in 2020 indicate that the future of digital marketing looks bright. For
brands facing financial challenges at these times, digital marketing services
are the best solution. A great relief of using digital marketing services is
that businesses can track marketing spend efficiently. Besides, ad optimization
and targeting are now easy with AI tools and applications.
Leveraging digital
marketing services is vital to outperform your competitor and gain a strategic
advantage in the competitive marketplace. If you have budget constraints,
consider outsourcing digital marketing services as they are cost-effective.
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