By the choice to adopt Digital Marketing, you’ve made one huge step towards greatness, especially during this compelling time. However, like any other marketing strategy, there are specific challenges that demand particular approaches to mitigate through while seeking advancement to exploit the market niche for your products and services. Therefore, you should maneuver to adopt the most practical tactics that filter your target audience from the population while communicating the business effectively in a more attractive manner. Amid the current challenges, we purport to explicitly take you through the most workable strategies for Digital Marketing to be implemented into the marketing scheme.
Adopt Social media marketing
The number of businesses adopting social media marketing strategies is increasing as fast as the number of users of social media. So many major companies like IBM, Adobe, and Apple are using the plan already. The companies using social media marketing are relying on the prevailing facts that social media is continuously gaining so many users more than the mainstream media. Since 2010, when the number of users of social media hit 0.97 billion, a population that shocked many, there has been consistent growth in the name of users all along until 2019, where there are 2.82 billion users. Details are in the chat bellow.
There are projections that the number of users of social media will keep rising to hit 3.09 users by 2021. These statistics are more attractive, especially with the details showing that adults in the United States of America spend almost half a day on social media. Emarketer shows that 12 hours and 9 minutes is the average time adults above 18 years spend on social media in the USA, where digital video conferencing is taking much time.
Furthermore, the leading social media company, which is Facebook boasting for having about 2.4 billion users, followed by YouTube and Whatsapp, whose population is about 1.90 billion users. Instagram and Wechat have more than 1.00 billion users. Other social platforms like twitter have users in millions — all these demands to be utilized by the users.
These figures mean a lot to businesses. The users of social media can appropriately achieve brand familiarity because of the time people spend on these platforms. The population is also enough to establish industry expertise while creating funnels for higher sales. Also, there is an emerging trend on social media marketing famously known as business to business (B2b), which helps to increase the relevant audience for the products.
Blog post
If at all, Digital Marketing is the way to go about marketing, blog posts should top the list of prioritized marketing channels because it is less costly and may take the shortest time as possible to set up since it demands less technical knowhow. Despite its simplicity, it requires specific approaches, dos, and some don’ts to be able to achieve maximum traffic and routine share on social media.
Never write without planning
A blog post can either be written to promote an existing marketing campaign or sharing specific engagements. In the case of the earlier, CTA buttons landing to the particular pages should be part of an exciting content driving the purpose of the purported campaign. On the contrary, if the blog post should be the basis for sharing particular engagements, then writing about interesting topics would be a vital and sure way to achieving the targets. In this case, the social share should be fundamental on the blog. Using the sticky buttons would be the best way to compel users to use the method.
Understand the target level
The target population can either be at macro, Micro levels, or both. Defining the personas of the target population is essential to showing relevancy and consistency in the posts. Every level of the audience should have content that can attract the interest of majority users. A continuous mix of content for both levels of the audience is excellent to keep followers.
Have a brand and preserve
Aesthetics and brands should be defined before commencement, and all along must be consistent across all the posts. For instance, the choice of fonts color themes, a particular interlinking of relevant content must be carried all along with the other content that precedes the former. This helps distinguish you from the rest while keeping the audience focused. Also, stay Authoritative and Opinionated while varying the content type.
Newsletters
The theory behind the use of newsletters on business websites is that they help to occupy the followers and help maintain routine visits. Aside from traffics, the newsletters keep the audience informed and interested. There should be an email link for subscribers wishing to receive newsletters on the websites, but in the newsletters, there should be unsubscribed buttons for users who have no interest in receiving newsletters. Here is an excellent way to gain feedback regarding the relevancy of content.
Create microsites for international business
Microsites and smaller sites attached to the parent website. They are customized based on the locality to bear the name of the palace and increase the ranking on search engines in particular countries. Also, microsites help in situations where a specific brand of the many products or services offered is to be promoted since they offer highly focused experience free form distractors. They can bear the names of the brands and will explicitly give details and posting regarding that particular brand so as to engage the users with interest in the given brands. In order to maximize on achieving excellent ranking for both parent and microsites, SEO optimization would be very vital.
Include video, and pictures to content
The impacts of audio-visual in amplifying the comprehension of the content is excellent. They are so relevant to the business to clients (B2C) just as they are with business to business (B2B). This digital marketing elements give more illustrations and increase work on emotions. It is essential to ensure that the video and pictures are named using the keywords for SEO optimization.
Author Bio:
My name is Chris and I am a . I have been 5 years of experience in writing Digital Marketing, technology, small business startup and finance suggestion for businesses.