1. Nail the headline. 5x as many people read the headline vs the rest of the page. Make your headline: Short Punchy Eye-catching 2. Don’t sell features. Sell superpowers: Great copywriting isn’t about what your product can do. It’s about what your product can help the reader become. Example: Nike doesn’t sell you sneakers – … How To Be Great At Copywriting (Examples From Apple, Coke, and Nike) Read More »
Leave a Reply