These days, it’s hard to imagine a successful business without a strong online presence. The latter is not an easy thing to build, considering the huge competition out there. Keep in mind that having a website and a couple of profiles on popular social media channels does not mean you can sit back in peace while your online reputation builds itself. No. It is, in fact, an ongoing process that requires time and constant monitoring. Did you know you can build a reputable online reputation with press? Read on!
On this note, it’s good to say that nothing is impossible and if you do things right, you can be sure to stand out in today’s competitive market and become the go-to business for your target audience.
Why Should you Build an Online Reputation?
Before we elaborate more on how you can build your business’s online reputation with press, let’s first give you some important statistics that show how crucial it is to have a strong digital presence:
As a matter of fact, a business that risks not going online will fail sooner or later and the above-listed facts are only growing proof of that.
Now that you know why a strong online presence is so crucial for your small business, it’s high time to see how you can achieve that.
Tips for a Stronger Digital Presence
There are a bunch of things you can do in order to build a strong online presence and a positive online reputation around your business with the press. We have made a list of the most useful tips in this matter to assist you in your journey:
1. Improve Your Website
Having a website is not enough. You need to keep an eye on it to make sure its design fits the expectations of your target audience, to ensure that it loads fast and is responsive, that the customer will easily find the information he/she needs without having to think twice.
There is a lot to a high-quality website and it’s good to have the corresponding specialists around you who will help you in the development and improvement of your business site. Hire freelance developers if you don’t have an in-house IT team. Make sure to get the right specialists with the needed qualifications.
2. Publish Several Blogs
Your website’s blog doesn’t have to be the only place where you share business-relevant information with your audience. You can have several blogs under your company name and rank for them as well. Have your employees run some of them.
3. Go Social
Social media is of crucial importance for modern-day businesses. If you are not active on social media channels, you are losing essential points to your competitors. Social media activity adds more credibility to your company and makes you more trustworthy to your potential customers.
Be creative and share fun and interesting information on your social media pages, make sure to have some interactive posts so as to start a dialogue with your customers.
Don’t forget to be highly responsive. People are lazy and don’t want to put much effort into things. It’s easier to message you on Instagram to get an answer for a quick question rather than call you and have to do all that talking.
Be consistent with your posts on social media. Don’t create several accounts under your company name which you will never come back to use again.
The most popular social media channels which also have a large potential to rank you well are as follows:
Note: When it comes to social media marketing, the most important strategy is to have 5-10 active social media profiles rather than 100 accounts on various channels you hardly ever use.
4. Have Your Online Business Cards
Some websites let you create a personalised page where you can include information about yourself and your business. At the same time, you can also link to your company website, blog, and social media accounts.
5. Create Your Local Profiles
It’s important for local businesses to claim their local profiles and directory listings. Create your profiles on Yelp, Merchant Circle, Yahoo Local, etc. This will highly increase your market reach and boost your credibility making it easier for your community members to find you.
6. Do Guest Posting
Write interesting guest posts for other websites linking back to your page. Make sure that you write for quality websites, the ones that let you have author bio pages or custom-created profiles.
Any site can be appropriate to start off your guest posting journey, however, the big websites are the ones that can actually have you appear on top search results. Always aim for the best results.
7. Monitor Your SEO
Search engine optimization is what will help your website rank high on the main search engines, the most popular of them being Google. If you are a newbie in this matter, we highly recommend you to hire a specialist to do your SEO because even the slightest error can do huge damage to your reputation than you imagine.
SEO is a long and ongoing process that requires constant monitoring. It may take several months before you see tangible results, but the wait is worth it. It’s important to never feel safe about your website ranking once you get a top position on search engines. E.g., Google constantly changes its algorithms and if you are ranking high today, you can well end up in a lower spot tomorrow.
This means that to keep your SEO results and not to lose your months-long hard work, you need to be on the lookout constantly.
8. Create Videos
Another sure way to build a positive online reputation using press is creating great videos. High-quality and eye-catching videos that provide useful information to the audience are a great way to improve your reputation and start ranking high. The best platforms to have your videos published are Youtube and Vimeo.
Keep the videos short and include your name and your company name in the titles.
9. Don’t Forget about Press Releases
Press releases are still popular and useful in terms of making your name known to your potential customers and building a positive brand image.
Submit your responses via press releases, even if you have to pay a small fee for the service. It will surely pay you back by bringing good search results.
10. Be Patient When Criticised
As your audience grows, you probably will come across some negative press or comments. Be sure to be polite and constructive with your responses. It is not just about protecting yourself, but showing your customers your professionalism and care.
Following these tips, you will be able to build brand trust and authority and increase your loyal customer base. Be sure to always monitor your online reputation, if need be use special tools for best results. We hope you’ve learned a thing or two on how to build your online reputation with press in this article.
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