As a lean B2B business, navigating the digital landscape is a challenge. Between understanding your target audience, choosing the right channels, and the increasing pressure from your C-suite, it can seem like you’re juggling too many tasks with not enough time.
This is where a digital marketing agency steps in. Many B2B businesses opt for hiring outside help instead of in-house marketing because it’s easier to maintain a proactive approach. Instead of running your team thin, you can hire an agency to stay on top of trends and drive real business results.
However, choosing a digital marketing agency isn’t a decision to take lightly—especially in a saturated market. It’s going to take more than a simple Google search. Why? The right digital partner is critical to your bottom line and can be the difference between growing or sinking your business.
How can you select the right agency? Let’s take a look at how you can hire a digital marketing agency that helps grow your business.
Quick Takeaways:
Do You Really Need a Digital Marketing Agency?
While you may have a deep understanding of your business and audience, maintaining a full marketing strategy takes a team. Sophisticated marketing teams often employ a chief marketing officer, brand managers, digital strategists, and more to develop engaging marketing campaigns. Since many B2B businesses run on limited resources, hiring a large marketing team may not be in the budget.
However, digital marketing agencies provide various marketing services to leverage different ways to connect with your ideal customer. Investing in a digital marketing agency affords your B2B the following advantages:
With the digital landscape becoming more competitive, a marketing agency allows you to reach a larger target audience and increase conversions on a larger scale.
5 Tips for Choosing the Best Digital Marketing Agency for Your B2B Business
If you’ve decided to invest in a digital marketing agency, it’s time to find a company that drives maximum impact for your business. Here’s how:
1. Determine Your Objectives and Budget
Before you start reaching out to digital marketing agencies, you need to work out your marketing goals and how much you’re willing to spend. The better you can describe your needs and objectives in terms of brand awareness and ROI, the more valuable the conversations you’ll be able to have with potential partners.
Are you looking for a brand refresh? Do you need to drive a certain number of site visits and conversions from your website? What channels have you discovered your audience prefers? Make sure you describe your expectations in detail so everyone is on the same page.
Along with setting goals, you also need to have a budget in mind. While there’s typically not a set price, a credible marketing agency will know how to leverage your business on the right channels under a reasonable budget.
2. Find an Agency that Offers the Right Package
Depending on your objectives, your agency needs to have technical, strategic, and creative expertise within your desired channels. Some agencies specialize in certain digital channels, while others offer a “jack-of-all-trades” approach.
You can expect some sort of channel mix from a skilled digital agency, including:
Along with skills, inquire if they have experience in your industry. If so, ask for tangible proof of their success with past clients that are relevant to your business. However, if they don’t, it doesn’t necessarily mean they aren’t a good fit. Ask how they would approach your industry and take advantage of a fresh pair of eyes on your business.
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3. Do Background Research
Before diving any deeper into the vetting process, make sure you complete background research to determine the agency’s credibility. For starters, read customer success stories on their website and ask for referrals. Give the referral a call to discuss strengths and weaknesses to get a better feel for how the agency handles different situations.
You can also check out review sites like Yelp or Clutch and see first-hand testimonials of the agency’s service. Do the reviews seem authentic? Does the agency respond to negative reviews? This is often a strong indicator of how the agency handles customer satisfaction.
Lastly, evaluate how the agency markets itself. Do they have an engaging website? Are they active on social media? Are they ranking in the right search results? If the agency doesn’t effectively “practice what they preach,” they’ll be unable to deliver the promised results for your brand.
4. Ask the Right Questions
When you’re interviewing digital marketing agencies, you need to make sure you have a clear view of what they can deliver. During your conversations, be prepared to ask them the right questions so you can make an informed decision.
Here are a few points you don’t want to miss:
Source: Doner
5. Request a Proposal
Once you have a shortlist of digital marketing agencies, you should send out a request for proposal (RFP) to express your intent. An RFP allows you to analyze various competing strategies from agencies and select a company that best fits your needs and budget.
While a proposal should help you make an informed decision, you should also ask the agency to submit a sample article or campaign so you can see the quality of the work. A sample shows how invested the agency is in your brand and allows you to understand what exactly they are capable of.
Streamline Your Strategy with a Digital Marketing Agency
If you run a small or mid-sized B2B business, hiring a digital marketing agency offers the tools and skill set to grow your business. Whether you’re looking to increase brand awareness, improve lead generation, or launch a new product—an agency will bring fresh ideas to meet your goals.
When interviewing potential agencies, ask yourself the following questions:
If you’re looking to make the most of your marketing campaigns, to learn more about our Digital Marketing Services and how our Weekly Blog Writing Services makes quality content seamless.
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