If at first you don’t succeed, try and try again. But how do you know if your marketing strategy is succeeding? Measuring your marketing techniques is crucial to understanding what you’re doing right, and where you could do with a little improvement – not only for your customers’ experience, but also for making sure that you’re hitting your goals and targets.
Whenever you plan and create a piece of digital content, make sure that you define the KPIs which will identify and measure the success of that specific piece of content.
Generally, you’re going to be looking at the following metrics:
So how do you use all the above to gain a comprehensive picture of your marketing success? Using a platform (such as Google Analytics or HubSpot) which gathers all your metrics in one place is a convenient way to measure if all the energy you’re actually putting into your digital marketing is paying off.
Setting your KPIs is also important to measuring your success but bear in mind that this can be a moving goalpost and must be adapted with the changing trends and shift in your strategies.
Understanding and delving deep into your analytics will help you uncover any blind spots in your marketing strategy and, therefore, know what strategies have been a marketing success story, or where you could improve.