Marketers all understand the importance of great content. But, when building a content marketing program for your organization, creating content is only the first step.
The second step — as discussed in my previous post about reviewing your content marketing efforts in relation to the competitive landscape — requires marketers to ask themselves this question: What does your competition’s content marketing look like and how does yours compare?
Once you work through that audit, then you’re ready for the third step: distribution and promotion. Great content on its own isn’t enough. Great content designed to own a niche will get you closer.
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