4. Choose A Relevant Content Platform
Different social media platforms cater to different audiences, but the one you should target depends on the type of content you’d like to create.
For example, if you want to create content that shows off a product while explaining a few of its features, go for Instagram influencers. If you prefer hands-on tutorials in a bit more detail, YouTube’s a good place to start.
We recommend you prioritise:
Let’s break down each platform with some micro content creation examples.
1. Instagram: Great for short, snappy commentary
Micro influencers on Instagram produce content that people can quickly engage with while scrolling and save for later. It’s great for commentary and instructional content.
Oliver Morris is a UK-based gadget enthusiast and product reviewer who regularly shows off his latest tech acquisitions, including helpful commentary to assist his followers in making purchases.
His photos and reels are laid-back and relatable, adding just enough detail in his descriptions and commentary to promote products and wow his audience.
2. YouTube: Ideal for entertaining tours and how-to content
YouTube is a little like Instagram because it’s great for instructional content and “tours” of products and destinations.
However, YouTube content is a longer form, meaning it’s best for content that goes into more detail than Insta or TikTok.
ElleNextDoor is a British YouTuber who specialises in videos showing off her travels around the world, along with the occasional shopping haul.
Here’s a video diary of her trip on the Disney Wish Cruise, which crams in lots of great hospitality and entertainment information into a video that’s exciting and snappy.
3. TikTok: Excellent for shareable, condensed information
TikTok micro influencers work similarly to Instagram creators because their content is super-condensed and easy to share. It’s perfect for short attention spans – and for capitalising on the few seconds you grab with each prospect.
ScorpioTech’s snappy reviews show off tech products, tell watchers what they need to know, and share his experiences.
His iWALK charger review offers a quick unboxing and a 360-degree demonstration of the product, and it condenses essential facts and figures into fewer than 30 seconds.
It’s a great format for tech firms looking to show off innovations without overloading audiences with unnecessary jargon.
4. Twitch: A great fit for gaming instructionals and extended advertisements
Twitch is great for game developers and iGaming brands looking for micro influencers. The platform allows streamers to promote and explain how their products work. It’s educational and entertaining in equal measure.
Roryplays is a gaming micro influencer who teamed up with EA to promote Cats & Dogs, a Sims 4 add-on.
The influencer hosted a two-hour livestream playing through the add-on, guiding viewers through the basics and showing off some of the biggest selling points.
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