As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part of this end-of-year reflection should include an analysis of your law firm’s primary digital asset: its website. It is crucial to analyze your law firm digital marketing.
When seeking out professional service providers, even if armed with a reference from an “in real life” (IRL) trusted source, anyone considering working with a business will also check it out online. This holds true with law firms, as potential clients and referral sources to whom your firm is recommended will turn to the Internet to independently verify your credentials. Therefore, your law firm’s presence online must reflect how well you perform offline – both as an individual attorney and as a firm.
Learn From History; Don’t Repeat It
Analyze at what you’ve been doing. Review what you did this year and how it went. In the digital realm, that means reviewing the metrics outlined below. Don’t just look at the numbers, though. Look at which content performed best, what time of day your audience was the most engaged, if your audience was predominantly male or female, and more.
Check Out Your Competition
Look at what your competitors have been doing with digital marketing tools like Ahrefs and SEMrush. Compile and review a list of the top pages on your competitors’ sites to see if you should create similar pages on your own website. But don’t just copy what your competitors are doing without a strategy, because what works best for them may not work at all for you.
Perform A Website Audit
Even if you review all of the metrics referenced above, you can and should go the extra mile and perform a thorough website audit in order to plan for next year. Some of the items you (or a law firm digital marketing expert) should review include:
Law Firm Digital Marketing Experts
By now, you may realize your law firm needs a digital audit to kick off the new year. It’s really one of the best ways to get the insights you need to succeed. If you’re looking for outside help, then you’ve come to the right place. the law firm digital marketing experts at Stacey E. Burke, P.C. today for a free conversation about what we can do to improve your law firm website and marketing efforts.
Your email address will not be published. Required fields are marked *