The success of every company is henched on the consumers. This is why most companies find new ways to give their customers the best customer experience – so they keep coming back.
Personalization is one of such techniques that makes your customers feel that you know them individually and care about their personal needs.
This is not a new strategy, but it is not too late for
your company to come on board. Together, we are going to explore what
personalization is and how you can infuse it into your digital marketing
strategy.
Let’s get the dice rolling.
What is Personalization?
Personalization is the act of giving your customers a customer experience that is well-aligned with their preferences or specific need. You tailor your offer or message to your customers based on their personal behavior.
Basically, it is making your customers feel like you are catering to them alone. This makes them feel special, more receptive to your message, but more importantly, willing to take action when you ask them to.
How does personalization help your business?
1. You get loyal customers
When every customer of yours feels like their personal needs are met and you understand them, they become loyal.
Because the customer experience they get every time is off the charts, they would come back and even better, spread the good word out for you.
2. You get to know more about your customers
Before you can put personalization in motion, you need to know the habits of potential customers. This requires gathering data which gives you a better idea of whom you are selling to and how your service can meet their needs.
3. Increase in sales
It doesn’t take a rocket scientist to figure this out. Happy customers equal more sales.
How do you infuse personalization into your
digital strategy?
There are two major parts of digital marketing that
you can easily personalize:
1. Your email marketing
There are several ways you can personalize your emails. They include:
For example, for our beauty brand, BeauCrest, when you download the free e-book, you automatically get a series of emails for the next 30 days. The message in these emails differs from those we send to people who have already bought our products.
2. Website personalization
Here are some ways to create a personalized experience
when people come visiting your website:
3. Social media advertising
Advertising on social media especially platforms like
Facebook makes it easier to personalize your message and reach those who will
be interested in it.
If you are a beauty brand that sells, clothes, shoes,
bags etc. and you have a message about bags, you do not have to target all
audiences. With the help of Facebook ads, you can target only the people who
are interested in bags.
To get the best results, you need to…….
Get as much information as you can about your customers.
Get their data and study their behavior. Then, you group your customers based
on similar behaviors and needs.
For each group, consider the series of interactions they have had with your brand, their progress in the customer journey, etc. You can get the data for this from their visits to your website, purchases, contact with customer service, etc.
It is after getting data like these that you can begin
to send relevant and timely messages and offers which, thanks to the data you
have gotten, seem really personalized.
In conclusion,
It is possible to make every customer have a
personalized experience when they engage with your brand.
All you need to do is get tools, plug-ins, and software in place that help to track customer behavior and use the information you have to talk to them like it is a one-on-one interaction.
If you can do, you will get your customers feeling
good, willing to buy and trusting your brand.
Now, over to you…
Do you have any suggestions to help create a personalized experience you would like to share or a question you want to ask, leave a comment and I will answer as soon as I can.