Whether you’re just starting an eCommerce store or you want to expand your customer base, it is important to stay up to date with the most current digital marketing trends and strategies.
But how do you decide which eCommerce marketing strategies are worth the time and investment?
Here are 6 digital marketing strategies that will make your eCommerce store stand out from the crowd.
1. Optimize Your eCommerce Website Layout
Every element of your eCommerce website is important as it will either encourage visitors to make a purchase or leave. Test your website’s layout, placement of conversion elements, and language to ensure that it is easy to navigate and simple to check out.
In addition, don’t forget to optimize your website for mobile. Since mobile commerce sales are predicted to jump up to $432.2 billion this year, it’s very important that your site is responsive to all screens and devices. This will help you to provide a good UX for every one of your customers and increase your sales
2. Use Instagram
If you want to get your brand in front of people quickly, social media should be your first choice. And as far as social platforms go, Instagram has been a major player for a while, especially for eCommerce businesses that get access to a visual platform with one billion active daily users and high levels of engagement.
In the past several years, Instagram has been growing rapidly, adopting new features and becoming an even more valuable marketing tool to online retailers.
But how to make your business stand out on Instagram? There are many things you can try, including optimizing your profile, creating eye-catching content, creating Stories, etc., but growth hacking is key. There are many tricks to grow your brand on the platform organically, such as working with influencers or hosting giveaways, but you should also consider teaming up with the right growth service in order to achieve results faster.
3. Content Marketing
A well-thought content marketing strategy can help you attract more positive attention, boost interaction, and increase conversions in a way that no other marketing tactic can. By producing original and helpful content, you’re making sure that your target audience is getting information that matters to them on a regular basis and establishing yourself as an expert in your industry.
Content for your eCommerce website includes home page, product pages, category pages, as well as blog posts, videos, and email newsletters. You should also consider investing in guest blogging as a way to expand your reach, get new audiences, and have more backlinks to your website.
4. SEO
SEO is a set of practices that help increase website traffic through organic search engine results. In order to rank well in search engines and increase your online visibility, the eCommerce site needs to be optimized for SEO.
Keyword research is the first step in an eCommerce SEO campaign. You want the most popular and relevant keywords in your industry, but you also need to understand buyer intent, i.e. the intention behind a search query. Using keywords within your content in a natural way will flag your site as a matching result in SERPs when users are looking for a specific product.
You should also ensure that your site is technically bulletproof and as error-free as possible because floppy mistakes can stop you from ranking high on Google or other search engines.
5. Email Marketing
Email marketing is one of the most important parts of eCommerce marketing and still, many marketers underestimate its importance. More than 40% of people in the US subscribe to email lists to receive discounts and promotions, and about one in three email list subscribers have purchased something from a brand whose emails they receive.
Personalization is one of the most important things to focus on when it comes to email marketing for eCommerce. Research has shown that automated personalized emails have a 75% higher open rate than those without personalization. You can try adding customers’ names to the email subject line or sending automatically customized product recommendations based on previous purchases.
An abandoned cart email strategy is also necessary for eCommerce shops. According to stats, about 60% of buyers returned to complete their purchase after receiving a personalized abandoned cart email, and 75% of them planned to come back later.
6. Increase Customer Loyalty
Marketers across all industries rely on customer loyalty programs and for a good reason: nearly 65% of retailers say loyalty programs are the best way to connect with customers. eCommerce loyalty programs reward customers for making repeat purchases. These rewards can be coupons, discounts, cashback, or freebies.
You can use your loyalty program to cater to what your consumers want, deliver unique experiences, and stay current. A customer loyalty program can serve as an alternative growth channel that helps boost customer acquisition, increase repurchase rate, and make your store stand out from the crowd.
Final Thoughts
With the right combination of digital marketing tactics, you can attract new customers, boost your conversion rate, and ensure that your eCommerce business continues growing over time. As always, be sure to monitor your site analytics to examine trends, track your results, and adjust as necessary.
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