How to make your solar website ready for effective digital marketing?

The website is the main platform for any solar installer to facilitate his marketing efforts and to reach the audiences.

It is a medium to interact with the audiences.

A well-designed website can meet your sales goal while a loosely designed one may undermine your efforts to reach the customers.

A solar power system for homeowners is an investment.

A high level of trust is required to maintain before letting them buy a system from you.

A great website is a key to build trust.
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In today’s article, I’m going to discuss the key points which help the solar installer to make a powerful website that can achieve his marketing goals.

The first thing that a visitor sees on your website is its design. A simple yet eye-catching design draws the reader and compels him to browse further.

Your design should be responsive to get adjust in any screen size. So that people can view your solar website from different devices (either from laptop or mobile) with equal ease.
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The header design and its content must hint the visitors about your business and compel/entice them to know more. If you look at the header design of  https://www.solarpowerrocks.com/

“Find out how much you can save with solar!”

It tells the visitors that they are in solar business and also igniting the curiosity of knowing the savings with solar.

The sub-heading “Get quotes from the trusted local installers” further attracting them to provide their zip code.

Solar power rocks through its creative header design is receiving the zip codes of the interested homeowners the moment they enter the website.

The next thing to keep in mind is the box width.

We read from left to right.

When the width is large, our eyes lose contact with the next line and it becomes difficult to understand the content.

The right box width makes it easy for visitors to read and understand the content without effort.
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Look at the blog of solarpowerrocks: https://www.solarpowerrocks.com/the-solar-blog/

It has limited the box width of the blog nearly 50-60% of the whole screen, making it easy for the visitors to read and understand the content.
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Occupying the whole screen may affect the overall performance of the website and it may result in decreasing readership.

The strong navigation can improve the performance of your solar website by making it easy for the visitor to find the information about his choice.
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It is better to divide your business products into categories and subcategories.

GREENMATCH has very clearly defined its navigation tab and divided its business products into 6 different categories namely:

1. Solar Energy
2. Heat Pump
3. Boilers
4. Double glazing
5. uPVC windows
6. Doors

​The sub-categories under each category give crisp information, making it easy for the visitor to select the product or service of his choice.

The homepage should contain all the stuff that tells about your solar business and makes it unique like:

• It’s logo
• Tagline
• Contact number
• Achievements
• Purpose of your business
• Problems you solve for your visitors

​Upload the photographs of the recent solar installations and share the experience of the customers on your website.
People will read it and will serve as testimonials for them.
Eventually, they will take your services.

An updated blog always drives traffic and helps in increasing your sales. Write articles related to your business in the blog.

• You can explain the working of the solar power system through your posts.
• Write about designing and sizing each component of the solar power system
• Inform your visitors about the latest trends in solar technology
• Write about the feasibility of the residential solar when compared to the grid electricity
• Advantages of solar power system
• Write about the disadvantages of using fossil fuels
• Share your latest solar installation and write your experience while installing the system in your blog.

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Above are some of the ideas which you can share among your audiences.
Gradually, you will learn to write your ideas. 

This section allows you to describe yourself.

• Write everything that made you start the solar installation

Write your story in the about us section.

• It could be a business opportunity in your area
• High grid electricity rates
• Good solar radiations in your region
• Demand for renewable energy source due to increase in pollution levels
• Grid electricity is not possible in your region
• Falling prices of solar and improved technology

 

• Mission and Vision:

The kind of society or the world you imagine through your product and services is your vision.
For example:

“Solar in every home”

The mission is action-oriented statement giving direction and a clear purpose to your solar business. It is a road map to your vision.

For example:

“Offering best solar power system at reasonable prices from the trusted solar installers”

• Add location and the contact number

Make your solar business reachable to your visitors by adding the exact location and the contact number.

• Real photos of the team

Upload the photos of your team and write about their department with their job responsibilities.
Add the contact e-mail addresses of all the department you have. In this way people can communicate to the desired department to resolve their queries.

Choose a good website builder which have all the mentioned features in it.

Look for a website builder that enables you to design your solar website in a few minutes even without having technical knowledge.
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Weebly is a good website builder to make your first solar website. It even has a free plan for its users.