When choosing a professional digital marketing company, you’ll want to take the time to truly determine if this agency is the right fit for your business. Marketing professionals can require a large investment and it can require a lot of resources to integrate them into your company and processes. Before you go through all of that, you want to be as close to sure as possible that this one is the best one for you.
When choosing a digital marketing company in Calgary, here are the primary things you should be looking for:
1. A sizable portfolio and/or list of past clients – You can often find this information right on a marketing agency’s website. They will have a portfolio area where you can see their previous work, possibly some case studies, and a list of clients they have worked with or currently work with.
2. Experienced and specialized team members – Depending on the area of marketing you are hiring the agency to help with, or work the opposite direction by choosing based on the ones with experience in achieving your goals, you’ll want the digital marketing company to have specially trained and experienced staff that can help you to succeed. Some agencies have specialties of their own so you may want to consider one that has proven successful in your market or vertical.
3. Social proof and a strong reputation – You’ll usually find a marketing company that has case studies and testimonials on their website, as well as reviews. Peruse these critical resources to see what other businesses have experienced in working with them, what results they’ve had, and if there are any challenges to working with them. Past experiences are a great indicator!
4. A well-designed website – Since a website is the core of your marketing strategy, your agency is likely to get involved with your website. If there’s isn’t already in immaculate condition, do you trust them with yours?
5. They establish realistic expectations and goals with you – Your digital marketing company in Calgary should understand what your goals are and craft strategies to achieve them, but they also need to create realistic benchmarks and consistent, small goals that need to be met. Look for an agency that breaks things down, set KPI’s with you, and consistently checks on how progress is going. Don’t think waiting until the end of the project is when you know if your efforts worked. The small things are super important so look for that in how the agency starts to layout work before you commit.
6. Great communication – Lastly, you need to know you can count on them to communicate clearly with you, to resolve any concerns that come up, and just generally be available to you when you need their support. Ask about what the support structure looks like, who your main contacts are and what their service deliverables look like in terms of response times expected.
Choosing a digital marketing company is a big decision so be sure to take your time.
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