You’re in charge of lead generation for your company/office or . Either way, you know you need to take advantage of a good digital marketing strategy to bring in leads and convert them into customers.
But when you start mentioning things like “PPC”, “SEO”, and “ROI on conversions,” you see your higher-up’s eyes glaze over. How are you supposed to sell your need for a digital marketing strategy to a skeptic?
At Four Tens, we understand that you can sometimes get pushback when it comes to introducing new digital marketing techniques. Why not just stick with marketing as it’s always been, is a complaint we’ve heard.
Here are our top points for convincing your boss why you need a digital marketing strategy:
The goal is to convince your boss to see the same potential that you do for your digital marketing efforts, whether that is implementing your own strategy or working with an outside group. (it’s what we do here, after all) but whether your marketing is in-house or outsourced, you’ll be much more successful when leadership understands the value and goals in it as well.
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