The biggest problem facing freshers in digital marketing is the lack of knowledge of the options available to them. Most freshers fall into the trap of conventional thinking, which has its uses but ends up blocking other options.
Digital marketing is a field which allows professionals to practice it to choose from many different options. Unlike other conventional fields of the market, digital marketing is unique in this regard. Ideally, digital marketers should evaluate all the options in front of them carefully and choose a line of work which suits them best.
The lack of discussion in this regard is alarming. This is why this article will aim to explain the paths available to a digital marketing fresher.
Looking at the options broadly, there are two chief options available to a digital marketing fresher. Digital marketing as a field can be applied to probably most professions in this day and age. Listing down each profession as an option is not wise, and so we will discuss options based upon the nature of employment in digital marketing.
Digital Marketing Executive (Full-time)
As a full-time digital marketing executive, the fresher would work in a team implementing techniques to improve the digital standing of the company. To be eligible to join a company as a digital marketing executive, the fresher should have complete knowledge of the subject.
Another thing which can help freshers be recruited is having a blog. A blog or website is to a digital marketer what a sketchbook is for an artist. Through a blog, digital marketers can display their skills in the field by ranking their websites high on search rankings, developing a social media presence, and showing talents pertaining to content creation.
A digital marketing fresher with an active and engaging website is much likely to be hired by a top company because the website serves as proof of his/her skills as a digital marketer.
The same is true for content writers looking to get hired by top companies. A blog serves as a portfolio of substantive proof of the professional skills of a candidate.
Freelance Digital Marketing
In a full-time digital marketing position, there is security but the possibilities are limited. Unlike sales professionals, digital marketers are not likely to earn commissions every time there is an upward bump in website traffic.
This is where freelance digital marketing comes in, and while it may not be as secure as a full-time position, it can be ten times as rewarding.
In freelance digital marketing, professionals invest time working on their websites, implementing their knowledge for direct benefits instead of helping an employer. Many digital marketers with years of experience quit high-paying jobs to become freelancers and earn even more money directly.
The time when all working people were known to work in 9-6 jobs is over. Work from home is not just a compromise, but a lucrative option considered and taken by many digital marketing professionals.
Besides monetizing their websites through click ads and affiliate links, freelance digital marketers also work with clients (usually big brands and MNCs) on a temporary basis acting as a consultant.
Had a good time reading about digital marketing? Learn more about the subject by going through some amazing blogs explaining the ins-and-outs of digital marketing. Further enhance your understanding of the subject by joining a full-time digital marketing course at a respectable institute with trained faculties.
Ankit Wadhwa is a digital marketing specialist and entrepreneur with nine years of experience in the field. He started his career by writing a simple blog on content writing, later expanding his skills to cover other facets of digital marketing. Only recently he began conducting digital marketing courses to help students learn the ropes of the dynamic digital landscape.
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