How To Use Business Intelligence To enhance Your Digital Marketing |

Using Business Intelligence In Digital Marketing

Know Your Customers

In order to improve your marketing efforts, you need to have a crystal clear idea of who your target customer is. If you fail to understand that, it’s likely that you’ll not be able to make the most out of your budget.

While you may by now have a solid understanding of your target customers and might even have segregated them into various buyer personas, it helps to learn more about them.

That’s where BI and analytics can help you. By using social media and web analytics tools, you can find out the driving force behind your audience. You can also take the help of a social media marketing expert to understand and prepare a competitive business strategy.

What’s more is that the data collected can also help you get detailed insights into their interests and behaviour. As a result, you’ll be able to paint a better picture of your audience. This, in turn, will enable you to customise your marketing campaigns better to suit their interests. You may also be able to discover a completely new audience segment that you might have thought of while creating your buyer personas.

Real-Time Analytics

The data flowing through the Internet changes each and every week, even every single day. There is a need for real-time data to provide fresh information for your digital marketing campaigns. Analysing data in real-time empowers your digital marketing performance by eliminating extra upfront costs.

Digital marketers are also able to leverage real-time data analytics in order to monitor all marketing channels. They can share products on various media platforms and decide where to spend more or less. Also, companies can respond to their customer query in real-time. According to a report, 52 percent of customers want a quick reply to their feedback or other made queries.

The involvement of AI in CRM tools help employees to serve as a virtual assistants so making them more productive. It can automate consumer response, data, follow-ups, activities and emails. AI enabled CRM tools improve segmentation as well as customise and prioritise hot leads.