For as long as I’ve used Pinterest, it’s always been my go-to for design resources (because I’m a graphic designer on the side) and my go-to source of inspiration for native attire. It might be likewise for you too; maybe it’s your favorite place for viewing the latest recipes, DIY projects, stunning wedding dresses, or your favorite portfolio site for your creative projects.
But that’s not all that Pinterest is known for; Pinterest is much more than a visual search hub or engine.
For a platform with about 463 million monthly active users (MAUs) worldwide, up by 13 million users compared to the previous quarter, there’s no doubt that Pinterest is a goldmine for bloggers.
In this article, we compile all the necessary steps to start blogging on Pinterest, plus some best practices to help you get results.
Blogging on Pinterest: A Myth or Fact
Blogging on Pinterest is not a myth. It’s not a cunningly devised strategy for marketing. It is real, and it works. For example, Shreya Dalela helped a company, ECM increase their Pinterest audience By 829% In Three Months using Pinterest blogging techniques.
First things first….
How does Pinterest work? It is a social media platform with an image-based concept, inviting its members, or Pinners as commonly called in the community, to express themselves by creating pinboards – a modern-day virtual mood board.
Pinners use the platform to organize and share images (or pins), inspiring themselves and fellow users. Popular pinboard themes range from recipes and DIY to fashion and lifestyle. Pinterest has introduced the ability to save GIFs and videos; however, it remains principally a type of search engine for images.
Some terminologies to keep at heart as you read this article:
Beginner’s step-by-step guide on Pinterest Blogging
You don’t need tens of tactics to start blogging on Pinterest, you need the first principles embedded in different steps, and that’s what we have for you below, showing you every detail of your next step of action when setting up your account for blogging:
Set Up Your Pinterest Account
Creating a Pinterest Business Account: Step-by-step Guide
The first step to kick-start your blogging journey on Pinterest is to create a business account profile. Pinterest business accounts are free to create. It gives you access to sales-minded features such as analytics. If you already have a free account, you can switch to a business account. But then, if you don’t have a Pinterest account, you can create a business account directly from scratch.
Well, what’s the difference between a free Pinterest account and a business account? Looking at the clear comparisons below, you’d understand why a business account is preferable for blogging on Pinterest.
For a free Pinterest account, you only get access to publishing tools, but for a business account, you get access to all featured.
Here are the steps to take to create a business account:
But why is it important to convert to a business account rather than creating a fresh one?
It’s because you already have followers, and if you convert, you still get them back — this means you get more views on your blog.
The good thing I love about the whole step is that you can describe your business and choose your business goals — this gives you a standard fit and focused features to help you get results.
For me, I picked the first three, but then I advise you to pick “create content on Pinterest” While it’s tempting to select all (spoiler alert; you are not allowed to), just try and pick the relevant goals.
Once you complete all the required details, you will have successfully created your account. When you are done, here’s a snippet of what you will see:
Note: Fill with very detailed information — a great username, an SEO-friendly bio and add your profile picture to add a spice of professionalism.
Claim your website
The next step is claiming your website. This is important because you need to:
All you have to do is to click the three dots in the top right corner of your newly created or converted Pinterest account (business, account).
Click Settings and click claimed accounts. It will show you a notification like this.
Next, you click Claim and follow the following instructions on how to claim your website.
Create boards and name a board after your blog.
The next step on your journey to becoming a Pinterest blogger is to create boards — A group of pins.
Tap your profile picture at the bottom-right of your screen to open your profile, then tap the plus icon at the right side of the search bar.
But then, you might see a notification like this because you don’t have any pins. So, it would be best if you created a pin before having a board because a board is made up of many pins.
You can make pins without hassle. You can use Canva to create an image to illustrate precisely what you are trying to offer.
You can create a Pin by uploading an image from your mobile device. Once you’ve published your Pin, you can edit or delete the Pin at any time
Add a title, description, destination website and alt text. You can mention up to 5 accounts on Pinterest in your description by typing “@” and then their usernames
After saving your pins, go back to your profile feed and go to your business hub. Then click the plus button on the page, and you’ll see a pop-up — “create board.”
Now, choose a name for your board. Ensure you select a name that rhymes with what you want to offer as a unique value proposition on your blog.
For example, I chose food recipes. When I clicked “create”, I saw a pop-up of suggested pins that I could save and these pins are significantly related to what I want to offer
Pro tips for creating boards and pins
Apply for rich pins
Rich Pins are Pins that automatically sync information from your site. You can identify rich Pins by the extra information above and below the image when you click on the Pin. If something changes on the original site, the rich Pin periodically updates to reflect that change
With rich pins, you can draw metadata from your website. Remember, it’s relevant that you know SEO ranking factors when doing this. Now, you need SEO plugins like Yoast to organize metadata on your articles.
Once you get your metadata — all the information about a page you send to a search engine that isn’t visible to your visitors — install Pinterest Rich Pins.
Go to the Rich Pin validator and enter the link and click the validate button. After this, click on approval and then click apply again when a pop-up of your HTML tags comes up.
Rich pins make your blog stand out and make your content more searchable.
Engage and collaborate with Pinterest communities
You are not blogging on Pinterest just to be called “a Pinterest blogger “, no. You are leveraging this app because you want your brand’s comprehensive visibility. You want to attract qualified leads and build relationships with them.
So, you don’t need to stop creating pins and boards; you need to go the extra mile — join a group board, collaborate with influencers and fellow creators and engage with your audience.
While joining groups, obey the rules of every group you join and follow each instruction diligently so you don’t paint a bad image of your brand.
Pinterest Blogging Best Practices in 2023
“If you’re just getting started with your blog and want to use Pinterest Marketing to grow it, I strongly recommend that you invest time in learning about Pinterest trends, as the demand for content varies according to the season. You can also grow your account by planning your content for these seasonal trends”, so said Shreya, the founder of The Creatives Hour, who has been managing the Elite Content Marketer (ECM) Pinterest account.
Concluding thoughts
I believe you are on the right step to becoming a Pinterest blogger with these first principles. There’s so much for your brand to earn as goals on Pinterest beyond what you’ve imagined. Be consistent and strategic!
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