We are living in an attention deficit economy where attention is now seen as a currency for advertisers…
Audrey Naidoo 27 Jul 2016
Once upon a time there was a Brand and a Consumer. The Brand continually spent money on advertising to Consumers all over the place – above-the-line, below-the-line, online and even through the line…
Audrey Naidoo 30 Aug 2016
Talk us through the context of integrated attribution and what this means for today’s marketer.Remember the days when we were always following the leader and looking for ways to gain competitive advantage. We based our strategies on what our competitors were doing…
Audrey Naidoo 22 Jul 2016
The IAB Insight Series recently held its 5th episode, discussing how content across digital channels and devices can deliver the results we need…
Juanita Pienaar 21 May 2019
Today The SpaceStation announced that industry stalwart Craig Nicholson will be joining the team as sales director on 1 December…
The SpaceStation 2 Nov 2016
Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect, delivered the keynote presentation at the latest Cape Town session of the monthly IAB Insight Series last week…
Juanita Pienaar 22 Aug 2019
That’s for sure. What conversations are you having with your clients around last-click attribution and the role publishers play in the conversion funnel? A name in itself does not constitute a brand. A brand is a living component which needs its own identity, purpose, character and personality…
Audrey Naidoo 12 Aug 2016
OK, let’s rewind a bit: Explain how digital’s role in the marketing mix has shifted over the years. Every ad, every impression served results in an insight, a behaviour or an action. It maps out the customer journey down the path to purchase…
Audrey Naidoo 3 Nov 2016
The IAB Insight Series held its second event on The Future of Work, where a panel of experts in the field shared insights on trends transforming the digital economy…
Juanita Pienaar 25 Feb 2019
The SpaceStation and 24.com have released the findings from their mobile study, the first of its kind in South Africa…
The SpaceStation 12 Feb 2019
Love that. Switching focus to the publisher side then, please share an insight or learning you’ve gained by reviewing a campaign with regard to attributing performance or lack of performance within the campaign. The latest Johannesburg edition of the monthly IAB Insight Series took place at the Park Inn by Radisson in Sandton on Thursday, 27 June, this time focusing on the role of technology in enabling business performance in the digital economy…
Jessica Tennant 2 Jul 2019
What further changes do you predict we will see in this regard as we approach 2020? The IAB Insight Series held the last edition of its Q1 instalment, namely ‘The Future of Work’, this time focusing on transformation in the digital economy and the principles of future focus…
Jessica Tennant 8 Mar 2019
Some big trends contributing to digital’s impact on marketing and the broader business to increase revenue, decrease costs and providing the customer with an enhanced experience…
Audrey Naidoo 26 Apr 2017
Excellent. Let’s end with some helpful tips to help SA marketers make better digital decisions. Every business knows that their brand equity is as valuable as their bottom line…
IAB South Africa 1 Oct 2018
It has practically taken me last year to figure out exactly what is going on behind my digital media buys. For the marketers out there, now is the time to ask the questions from your media agency and to dig deep into the operations behind the scenes…
Audrey Naidoo 12 Jan 2018