Improve your Shopify Store with Trending eCommerce functions

Online commerce has come a long way. Today it has become a myriad of opportunities and competitions among million of retailers.

“Retail eCommerce sales worldwide are anticipated to reach $4.5 Trillion by 2021.”-

With splurge in eCommerce industry, many supportive platforms came in existence, with Shopify being among the leading ones.

It has contributed a lot while making selling online, on social media, or in-store selling quite easy. Even a non-technical business professional can also establish a vibrant online presence with its instant offerings of inbuilt features and functionalities.

Presently, Shopify empowers 600,000 businesses worldwide with an aim towards a consistent growth. However, simply opting for Shopify platform is not sufficient to rule the eCommerce industry.

There are also other trending factors that are quite dynamic in nature and keep on evolving over time. Below, I have compiled a brief list of such factors that are must to adopt. Let’s dig in.

  • Automation

With a constant boom in eCommerce, the role of automation is becoming essential for effective and accurate business operations.

Consumer’s expectations today are constantly growing and being a retailer you need to focus on other business related tasks as well. So, to fulfill this increasing expectation among them, you can bring automation into consideration.

Some of the online activities that you can automate include:-

– Customer support with chatbots

– Marketing campaigns (emails, push-notifications etc.)

– Automatic detection of fraudulent activities on your store

– Inventory and shipping management

– Product workflows etc.

You can also consult Shopify programmer to achieve custom automation tools to support your distinctive business needs.

  • Amazing User-experience

Users or consumers are the ones who are the source of revenue generation online. So, it is of utmost importance to offer them a user-friendly shopping experience.

A user-experience is a term allotted to the interface of your website that interacts with your audience.

Although Shopify eCommerce enables you to set up both user and retailer-friendly environment. Still, every business differs in products, industry, and target audience. However, some of the common practices to achieve an amazing user-experience are as below:

– Clear Call-to-Action buttons

– Don’t impose your services

– High-quality product images

– Brief & Definitive product descriptions

– Prominently visible sales & offers etc.

  • Dynamic Checkout Process

Checkout is the last step of customer’s acceptance towards your services. So, it should be compelling and powerful enough to convert visitors into customers.

Today’s consumers don’t want to put a lot their efforts in registering with your, filling out long forms, reloading web pages again and again or going through many pages till they are done placing an order with yours.

So, these words are self-explanatory in terms of offering dynamic checkout processes on your store. For e.g., you need to allow social media login, to have a single page checkout or a guest checkout, optimized website performance etc.

  • AR and VR adoption

Augmented Reality and Virtual Reality are two technical advancements going hands-in-hands. These two have changed the ways people interact with each other and businesses operate in the digital world.

By Definition, AR allows the users to overlay a computer-generated image in a real-time environment. SephoraVirtualArtist is the best example of AR in eCommerce world. It allows you to try various makeup looks virtually.

Whereas, virtual reality deals with a complete immersion experience of scenes or clips in a physical world. Pokemon Go is the perfect example to understand the concept of VR.

To harvest the benefits of such trends, you need to analyze your product line and target audience. Afterward, you can choose to develop the best web solution in collaboration with Shopify experts.

Final Words

eCommerce is an ever-growing and dynamic industry where you need to keep on shifting trends and techniques that you follow while running your online store.

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