Digital Marketing is an industry which is always in a constant state of evolution and many companies fall on the way side without even realizing. This is one business which is all about trends. To add to our woes, Google has the habit of keeping everyone on their toes with changes it makes with its Panda and Penguin updates which are very important benchmark for ethical practices. A lot of things have remained constant in the last few years, but 2015 is going to be a game changer when it comes new trends in Digital Marketing.
Good Content leads to Better Web Presence
2015 is the year of “content” and quality content marketing strategies is one of the most effective way to elevate your business and solidify your web presence. For those practicing the traditional digital marketing tactics, complications will arise. The reason, simple! “More relevant and exciting content you publish the more people will be able to relate too.” If customer is not able to relate what you publish, then it is a counterproductive exercise and your whole Search Engine optimization plan will fall flat.
Allocate more budget for content
It is time to allocate more funds for content this year because content marketing is going to give better reach to their customers, particularly in B2B environment and only through this process one can generate more leads per month than those companies who are not publishing blogs.
Video Content
If writing good content has become very essential, posting video’s about the type of service which you provide is a also a very effective marketing strategy in your arsenal. Explainer video is the new trend and more companies are using it because it is cheap and relates easily with your targeted market segment.
Go Mobile
Smartphones and tablets have changed the way business is done online, enough said. As more people have access to internet, (Particularly developing nations) online marketers have to come with new strategy. With more people accessing information via mobile phone it is only logical of the eclipse desktop completely. Collating data from mobile is also less archaic and data is more easily captured.
More money for online advertising
An average person spends more time browsing information online then the times spend watching television. So it is imperative companies spend more money for online advertising. The sale of mobile devices is going to hit through the roof in 2015 and already more than a billion people are using it mostly from developed countries and growing economies like China and India. India has the highest number of people below the age of 35 and each year more people are joining the workforce. They are mobile and want to be upwardly so take a hint.
In an article written by Brent Glesson for Forbes.com in January this year he says “Digital marketing is not only here to stay but it is consistently becoming a larger part of most companies’ marketing budgets every year.” So it has become more important to know about Augmented Reality and Wearable Technology because the online and offline experience is the next big step for online marketing. However the effects will be felt overall in for Internet and this will be the new challenge for all the experts on how to adept to this new environment and what more could be done to get a better understanding of our customers’ needs and expectation.