By A Reporter
L’Oreal Paris has awards Indigo Consulting, Publicis Groupe’s digital firm, with its complete digital marketing required. The account was won following a multi-agency pitch.
As a part of the required, Indigo Consulting will drive key agendas for the brand on digital, a medium that is becoming a crucial channel for the brand name for both engagement and commerce. Indigo Consulting will offer services throughout digital marketing, ORM, and analytics, as well as handle high velocity e-commerce content operations.
Said Pau Gruart, General Supervisor, L’Oreal India: “With the appeal classification’s focus on digital and e-commerce growing quickly, we welcome this partnership with Indigo. We are positive that Indigo Consulting is the best partner considering their sharp data led approach rooted in their intrinsic understanding of the Indian customer and the appeal category. We eagerly anticipate develop insightful and data led communication across all digital touchpoints that can assist drive considerable growth for L’Oreal Paris”.
Talking about the account win, Ankush Sohoni, Vice President, Strategic Service Unit, Indigo Consulting, added:”The charm and skin care classification in India is filled with excellent opportunity. L’Oreal Paris is among the few brand names in this classification that has actually accepted digital extensively and has actually leveraged it to transform itself. L’Oreal is dialling up on new marketing codes to provide access and deep personalised experiences to its customers. Using information is intrinsic to what they do on digital and the quality of interaction that they put out is rich. We are looking forward to use our capability of incorporating information, imagination and technology to support L’Oreal Paris to achieve their business and brand name goals. It is a benefit to get the opportunity to deal with such a fantastic brand name.”
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