Influencers Make a Big Impact on Digital Marketing and Other CX News You Can Use

Enjoy our weekly roundup of top newspaper article throughout the Client Experience (CX) landscape.Oracle CX in the News: Forward-Thinking B2B Online Marketers Partner with Influencers to Develop Cross-Channel, Long-Term Campaigns by Elise Schoening, Need Gen Report, 7.18.18 As forward-thinking B2B online marketers begin partnering with influencers, Oracle’s Andrea Tucker provides insights into the impact influencers have actually had on Oracle’s own marketing efforts.

Oracle Assists Organisations Release Mobile Marketing Faster and Easier Oracle, 7.17.18

To assist marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys presented the SMS Public Aggregator Network (SPAN). PERIOD makes it simpler for customers to discover, order, and handle SMS services straight from their aggregator of option.

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The New Social Landscape by Robert Preston, Revenue Magazine, Summer Season 2018

Oracle Marketing Cloud’s Shashi Seth shares how Oracle Infinity and Oracle CX Audience will assist marketers develop more tailored and rewarding customer connections.

Click to Tweet City: Access to Amazon Alexa 311 Data is Limited by Marie C. Baca, Albuquerque Journal, 6.21.18 The City of Albuquerque was the first municipality in the nation to incorporate its 311 nonemergency call center with Alexa throughout a time when innovation business are being heavily scrutinized regarding personal data. The reaction has been positive.

Click to Tweet Industry News: 6 Factors Influencers Ought To Be Part of Your Social Technique by Charlotte McCleary, Chief Online Marketer, 7.16.18

Social media influencers are well-trusted, offer value-laden content, and stretch brand awareness, making them an essential part of digital marketing efforts.

Make Customer Experience Your Competitive Advantage with These 3 Actions by Dave Angelow, CMSWire, 7.19.18

By establishing an opportunity map and a much better understanding of your rivals, you can develop a better customer experience that separates your brand.

How Restaurants Like Chick-fil-A Balance Need for Both Service and Technology by Alicia Kelso, Forbes, 7.16.18

In the service market, customers anticipate technology-driven experiences that enable speed, but not at the expenditure of better service and client experiences.

5 Ways Maker Learning Can Impact Marketing ROI by Indrajeet Deshpande, MarTech Consultant, 7.13.18

Machine learning can enhance marketing projects through customization, customer support and assistance, customer churn predictions, and customer profitability forecasts.

Augmented Reality in Retail Changes Customer Experiences by Christine Parizo, SearchCRM, 7.13.18

VR and AR assistance brands get rid of physical constraints from the shopping experience, and brands much consider this 360-degree method to reaching the customer in today’s market.

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