Influenster’s ReviewSource connects customer reviews to e-commerce brands

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New York-based product discovery and examines platform Influenster wish to help customer brand names benefit from the non-incentivised evaluations that normal consumers leave on its platform.

Its ReviewSource platform syncs evaluations made on its platform to brand sites. ReviewSource is an always on ‘turnkey’ SaaS that continually provides organic, non-incentivized Influenster evaluates to brand name and seller websites such as PepsiCo, L’Oreal, and Dunkin’ Donuts. Its goal is to offer evaluations on consumer shopping pages in order to drive purchase intent. It intends to empower brand loyalists and consumers to inform the story on behalf of the brand name and enhance its placement on Google and seller searches.Like Bazaarvoice, Influenster encourages reviews from its members who check products, get boxes of products to test, and compose evaluations about the products they try.Its partners are motivated to donate product items that it sends out to a subset of its members in exchange for an evaluation.(Image: Influenster)The business states that it received over one million organic evaluations every month that can be syndicated through platforms such as Bazaarvoice and PowerReviews through to brand name websites

such as Walmart, Target, Walgreens, Nordstrom, Bloomingdale’s, and Macy’s. Influenster says that it has over 25 million evaluations throughout around 2.5 million items on its website, and is growing by one million brand-new natural reviews each month. The evaluations are synced with brand name e-commerce sites, or are syndicated to merchants. This presents the chance for brand name online marketers to utilize the thousands of evaluations their brand names are currently getting on a regular

basis. Brands work with the business to sync user examines on items, guaranteeing repeating delivery of current reviews to brand sites and retailers’websites to enable recency across e-commerce pages.Almost all customers often look for current reviews on product

pages for recognition prior to deciding to acquire items. Item positioning on Google and merchant searches can likewise be boosted. Emre Yenilmis, chief product officer of Influenster, stated: “With the launch of ReviewSource

, we are delighted to use brands the opportunity to unlock the complete potential of user-generated content on their items, confirm their items with peer-to-peer suggestions and eventually drive purchase intent.”With competitors hotting up throughout e-commerce– brand names that do not take benefit of consumers reviews are losing out, as savvy consumers go to sites peppered with suggestions that make them really desire to purchase.

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