Innovation is inspiring the digital landscape. The rapid growth and technological improvements in the digital arena are speeding up the way we function. Innovations are making inventions go old every day! Funny, but it’s true!
Let’s rewind to two decades ago. The internet was so popular that only a few people had access to it. In 2020, about 4.66 billion users worldwide (Statista) access internet. As per the market demands, technology innovators are also delivering creative digital applications.
Here are some
beautiful innovations that are trending in the digital marketing world and we
can look forward to the future with these remarkable technologies.
Quick Takeaways from the Article:
Artificial Intelligence:
AI driven applications are making life easier for their users. It improves the efficiency of the customer support services which has made the technology quite popular in recent times and many companies want to adopt this into their process. Chatbots, self-driving cars, voice search engines, face recognition and digital assistants are all the applications driven by AI.
Digital Assistants:
Hey Alexa! It is now
the new personalized AI assistant at home. The integration of voice assistants
with AI makes this possible. Google assistant is one of the best ways to search
for information. It will assist us with our internet search. The future will be
based entirely on AI applications, and digital assistants will play a key role.
Shifts in Social Media Functions:
Social media is most
frequently visited sites by the internet users. These channels are ideal
platforms for many brands to reach out to their target customers easily. When
Facebook started in 2004, it has made significant changes to how people connect
with each other on the internet. Likewise, inventions are interrogating the
present technology by making extreme changes to drive the users to the social
media platforms. Features like location share, instant messaging service, voice
and video calls, etc. are a few examples to mention. Social Media allows you to
explore the world news. Everything is rapid and fast in the changing world of
digital marketing, people shift to social media platforms because of their
unique features and updates.
Blockchain Technology:
Blockchain is a system
for recording information that is hard to hack, hard to change or cheat. It is
essentially used to share or duplicate the data within the network. In short,
it is a highly secured application for storing digital ledger transactions.
This type of
technology effectively protects or prevents frauds and ensures safety measures
across the network. The acquired data can be used in brand building and
customer loyalty programs. This technology is mostly used for B 2 B
applications
Chatbots:
Artificial Intelligence
program is making a way towards helping the customers by answering their
queries with the help of Chatbots. It is the future of the customer support
services and investing on chatbots is worth considering as they negate the
investment on the human resources to conduct the primary conversations. As per
the outgrow report, 80% of companies are interested in incorporating chatbots to
their customer service system by 2021.
Companies like Facebook,
Twitter is integrating chatbots support to their platforms.
Voice Search:
Voice search is a new
addition to the search tools, and Statista in 2020 has reported that around 4.2
billion people browse the internet through voice search daily. It means more
than half of the world population is dependent on voice search.
It is easy to operate,
and it is time saving.
It is an excellent feature for millions of people who have trouble with typing.
It is going to play a key-role in the future, and such innovations are creating
a tremendous impact to the existing systems to emerge as disruptive business
solutions.
Influencer Marketing:
People who have many
subscribers or followers in the social media platforms can help businesses
achieve their targets by influencing customers with their social media
platforms.
This is one of the
wonderful ways where the digital arena can generate great leads to a business.
It is trending, and it will expand its roots in a new way to influence the
future of digital marketing. Businesses are also looking to engage with the
audience who are onboard to generate quality leads, and that happens through
influencer marketing
Micro-moment Marketing:
The behavioral aspects
of the customers are considered in micro-moment marketing. A high intent user
would want to make a decision looking up on the internet search results using
smartphone or a desktop. Businesses have micro moment’s band width to grab the
attention of the customer. Google has introduced this concept into its
algorithm in the year 2015. It will be the future in the digital marketing
where businesses get to tap into the data that reveals customer behavioral
interest.
Conclusion:
Innovation is imposing
an excellent need for the betterment of digital applications to make transition
into futuristic results. Marketers must stay abreast with the technological
innovations and make necessary changes to adapt the changes into their business
strategies.
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