Instagram’s New Shopping Bag Icon Adds E-Commerce Element to Marketers Stories

Instagram is giving a select number of e-commerce brand names a new feature to assist with their e-commerce efforts on the platform. Certain advertisers can add a shopping bag icon to their Instagram Stories that will display more information about the included product.Clicking on the shopping bag icon can show different kinds of item information, including more images of the featured product, images of other products contained in the story, descriptions and pricing info for the item and links that lead directly to the brand name’s website to buy the product.The statement states users can shop from “choose”brand names in Instagram Stories, with more coming quickly, so the shopping bag icon does not seem available to all marketers at this time.Instagram reports 300 million users take advantage of Instagram Stories daily. People enjoy Stories to get more information about”… brands they’re interested in, get an expert view of items they like, and find out about new products that are pertinent to them.” Inning accordance with the business, 33 percent of users stated they were more interested in a brand or product after seeing it on Instagram Stories.Some brands– particularly direct-to-consumer brands– are finding more value in Instagram Stories versus their Facebook advertisement projects. One advertiser reported that it was rerouting advertisement dollars from its Facebook spending plan to Instagram after discovering Instagram Stories CPMs had ended up being half the cost of its in-feed Facebook ads.Addpro helpsto set up your service profile on Instagram with our simple guide, including pointers to tell your company story.For more info log on to The postInstagram’s New Shopping Bag Icon Adds E-Commerce Element to Marketers Stories appeared first on Addpro Network.

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