Think about all of the ways you can optimise a website. As you mentally run through that list, how high up did you place internal linking? If it’s not one of your utmost priorities, your website’s rankings will be suffering.
In this post, you’ll learn how to easily improve the internal linking on your website, for better SEO results.
What is Internal Linking?
To master internal linking, you must first understand what it is. An internal link on a website is a link that will take a site user from one page on a domain to another page on the same domain. This type of link is a valuable navigation tool, and it assists a search engine logically move about your domain.
Why Do Internal Links Matter?
There are a few things internal links can do for your website.
Keys to Using Internal Links to Your Advantage
For example, your customer reads a post about how to prevent a dog’s fur from going all over the house. As the topic relates to shedding, you may want to add a link to a piece of text talking about the best dog grooming tools like brushes for de-shedding, shampoos to lower shedding or wholistic foods to help a dog’s coat.
In this example, your site visitor gets useful information. It is also likely that the reader will stay on your site viewing related pages. Should they find your information especially helpful they may purchase a product, recommend your site to others, or leave a positive review.
Case Study
Recently, I implemented more internal links on a client’s website of mine, Online Flooring Store. The results speak for themselves.
Where did I insert more internal links?
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