International digital marketing: 50 tips in 50 days

Meet Wilbur. He’s from the remote island of Monstonia, which only recently discovered the existence of the internet – and the rest of the world. He’s here at Webcertain to learn more about this “internet” and get to know humans from all over the world!

Over the next 50 (working) days, he’s going to be sharing bite-sized videos about different areas of digital marketing to teach the monsters back home what he’s learnt. From international SEO, international PPC, localisation and facts about how to do marketing in different countries around the world, he has a lot to catch up on!

Here’s a little taste of some of the topics he’ll be covering:

  • match types on different search engines
  • SEO on Naver
  • why you should never translate keywords
  • the potential of Africa
  • what trust signals to use when localising your website
  • payment methods around the world

You can watch Wilbur’s 50 tips in 50 days series on the Webcertain TV YouTube channel, and we’ll also be updating this blog post every day when each new video is released. Stay tuned!

Introducing Wilbur

Gemma Houghton

Director of Marketing at

Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain’s International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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