Introduction to: Mastering Digital Marketing 2023-2024 [Video]

Introduction to: Mastering Digital Marketing 2023-2024

This course is designed to equip Digital Marketing Professionals with the knowledge and skills needed to excel in the dynamic world of digital marketing. Participants will learn the latest strategies and tools for SEO, social media marketing, content creation, and data analytics.

Course Duration: 12 weeks (3 months).

What Will You Learn?:
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Overview of Digital Marketing Landscape
The Role of Digital Marketing in Business
Setting Digital Marketing Goals
On-Page SEO Techniques
Off-Page SEO Techniques
SEO Best Practices and Algorithms
Creating a Social Media Strategy
Leveraging Different Social Media Platforms
Paid Advertising on Social Media
Content Strategy and Planning
Content Creation Tips and Tools
Blogging and Content Distribution
Building an Effective Email List
Email Campaign Planning and Execution
Email Marketing Analytics
Key Performance Indicators (KPIs)
Google Analytics and Other Analytics Tools
Interpreting Data for Decision Making
Google Ads and Bing Ads
Ad Campaign Creation and Optimization
Budgeting and Bidding Strategies
Mobile Optimization
Mobile Advertising and App Marketing
Location-Based Marketing
Creating Engaging Video Content
Video SEO and Advertising
YouTube Marketing Strategies
E-commerce Strategies
Affiliate Marketing Programs
Conversion Optimization
Voice Search and AI in Marketing
Influencer Marketing
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For who is the course made for:

Audience:
– Professionals, who are actively involved in digital marketing and content creation.

It would appeal to individuals who:
Already work in the digital marketing field and want to update their skills.

Aspire to become proficient in various aspects of digital marketing, including SEO, social media marketing, content creation, email marketing, data analytics, and more.

Seek a comprehensive and structured curriculum that covers both fundamental and advanced digital marketing topics.

Are interested in the latest trends and emerging technologies in digital marketing, such as voice search, AI, influencer marketing, and blockchain.

Prefer a 12-week course format that allows for in-depth learning and practical application of knowledge.

As well as involved in Blockchain in Marketing.