It’s been an unusual year to say the least and we’re sure you’re all sick of hearing about the ‘new normal’, but is there really a new normal when it comes to digital marketing?
We’re going through some of the 2020 trends to see whether the trends have been impacted or just altered? This is the blog post that you need to read before you do a 180 on your 2020 strategy.
Direct Messaging Platforms Are More Relevant than Ever
Apps like Facebook Messenger have always been a great and extremely popular way for your customers and prospects to get a fast response from your team.
WhatsApp has also become an extremely popular platform to build business relationships, especially with its new updates and business features. We have recently written a blog all about this, so go and check it out.
63% of online users have said that they’re more likely to return to a website if it has an online chatting feature.
During lockdown, direct messaging became the go-to form of communication for many businesses both internally and externally. It’s proven to be an efficient and easy way to communicate with clients, prospects and also your team so we can’t see these platforms going anywhere anytime soon.
Video was a Must and is Still a Must
Video has been on the trends list for years now and it’s still not going anywhere, but this year we’ve found a new way of using video. It’s not just the promotional tool that we saw predicted at the beginning of the year.
Video is being used as a tool for education, to replace face-to-face contact and even close a sale. Take a look at the housing market, who could have imagined at the beginning of the year that you would view a house through a video tour?
52% of users say video encourages what they purchase online.
Live streaming was set to become a pretty powerful marketing resource too, and since COVID, live-streamed events, in particular, have become a big hit.
Interactive Content is Everywhere
We were told to start thinking about including interactive content in our marketing, especially social media; this means things like quizzes, polls and creating audience engagement.
When using puzzles as part of one of our client’s social media strategy, their posts receive 180% more views and 3000% more engagements.
Again, the past few months has only made this more relevant, we’re all spending more time on social media (whether we like it or not), so it’s nice to see different, fun and interesting content on our feeds.
Personalised Emails with Never Go Out of Fashion
Personalising your email campaigns should be a basic in your email strategy, not an added extra.
Email personalisation was meant to be one to watch in 2020 and when we’ve been fighting with the rest of the world to get customer’s attention in inboxes, this is even more relevant.
Emails, phone calls and video calls have become the new normal so it’s no surprise that our inboxes are full, but you want to ensure your email is one of the few that’s opened and read. This is where personalisation comes in.
To find out more about how the team at WNW are implementing these marketing trends and ensuring we target the recent surge of online shoppers, contact the team here.
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