Is your e-marketing strategy missing these 10 things?

Successful brands have added and ramped-up take-out and delivery as the core revenue-generating component of their business models.

They’re participating in national and local campaigns to raise awareness of their offers and deals and have created new and innovative menus and systems for no-contact deliveries and pick-up. They are investing in colorful signage, social media, and community-based marketing.

But e-mail is an often-overlooked and highly-effective tactic in the marketing mix. Now it the time for you to build a high-quality list of fans, frequent diners, and local influencers who keep that traffic turning in to YOUR locations.

These 10 tips are based on my 12+ years as an effective e-marketer and Constant Contact All-Star for many years.

Above all, think of your e-marketing strategy as an ongoing effort. Once you can open your doors to diners again, you can still use your e-mail list and system to stay close to those people who love your brand and can spread that love to new customers.

Although food tastes are all different, no one wants SPAM in their inbox!