**About the job**
Create campaigns mapped to business priorities using existing agencies and internal resources. The Red Hat Europe, the Middle East, and Africa (EMEA) Marketing team is looking for a Digital Marketing Specialist to join us. In this role, you will be responsible for the use and integration of Red Hat’s digital capabilities together with external tactics into integrated campaigns that promote demand for our business. You’ll work with in-country and EMEA stakeholders to achieve and optimize performance. Besides digital knowledge and experience, you’ll need to have campaign design know-how in terms of user journey and data flow, a solid focus on implementation, and excellent stakeholder management skills. Successful applicants must reside in a country where Red Hat is registered to do business.
**What you will do**
+ Engage with field and regional marketing teams to co-create integrated marketing campaigns with agreed-upon return on investment (ROI)
+ Serve as a subject matter expert in using existing digital capabilities and integrating owned media into campaigns
+ Champion a data-driven approach to designing and optimizing campaigns
+ Manage digital demand generation campaigns, stand alone emails, generation and optimization of display, retargeting campaigns, SEO and SEM campaigns, and coordinate microsites
+ Use internal resources and external agencies to deliver digital campaigns end-to-end
+ Provide commentary and recommendations and reporting to stakeholders based on analysis of campaign performance
+ Assume leadership of assigned digital functions for EMEA, guiding innovation, and connecting regional initiatives with global strategy
**What you will bring**
+ Demonstrated proficiency in crafting integrated marketing campaigns that span owned and paid digital media while taking into account customer journeys and data flow
+ Excellent skills in digital campaign management
+ Familiarity with social and digital media in EMEA and their capabilities, especially audience targeting and remarketing
+ Knowledge of web analytics and reporting tools like Omniture and Clicktale or Doubleclick, and marketing automation tools like Eloqua
+ Resourceful problem-solving skills; ability to provide solutions focused on outcomes
+ Effective time management, communication, and negotiation skills in order to meet requests from stakeholders within tight timeframes
+ Experience working in or managing agencies to scope, design, carry out, optimize, and report on digital campaigns
+ Knowledge of SEO and SEM, rich media, mobile, video, and programmatic advertising
+ Solid understanding of B2B marketing, especially in the technology vertical, is a plus
\#LI-REMOTE
**About Red Hat**
Red Hat (https://www.redhat.com/) is the world’s leading provider of enterpriseopen source (https://www.redhat.com/en/about/open-source) software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.
**Posting Location : Location** _IT-Remote_
**Posting date** _1 hour ago_ _(11/23/2021 8:41 AM)_
**_Job ID_** _92105_
**_Workday ID_** _R-018936_
In accordance with Red Hat’s policies, U.S. government regulations, and our ongoing commitment to prioritizing the health and safety of our associates, their families, and the community at large, all Red Hat associates and contractors working in the United States must be fully vaccinated against COVID-19 no later than November 29, 2021, or upon the start date should it occur later. Should you require accommodation for medical or religious reasons, Red Hat will engage in an interactive process with you to determine if a reasonable accommodation can be provided in accordance with applicable City, State and/or Federal law.
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
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