Continuing our 8 Days of Joanie series, we fulfill another Joanie HQ-er; our Ecommerce & & Marketing Manager, Katie! Katie wears our
‘Saturday Night’s Alright’Samedi Jumper. Check out on for her interview.Got Saturday Night Fever? What do you anticipate the majority of at the weekend?I’m often circumnavigating at the weekend (the M6 and I are really well familiarized!) due to great deals of my pals and family living in various areas. When I have not got anything organized, I like to stroll into the town centre near to my flat where there’s an incredible craftsmen market– I’ll normally begin there with some food and an Aperol Spritz which regularly develops into more drinks in the bars close by. Every great Saturday night is always followed by a lazy Sunday watching films, of course!Tell us about
your role at Joanie– what does a typical day look like?My role is really different and tough so I’m constantly kept on my toes but I love the fast rate of style ecommerce which a’normal ‘day doesn’t truly exist! When I’m not working on the site to ensure customers have the very best possible shopping experience by handling the content, appearance and functionality on-site, I’m working on the marketing plan, plotting in seasonal item stories, e-mail projects and summoning fun concepts with my fantastic team! My task includes a great deal of communication with our other departments, external firms and within the team to guarantee all of our trade and marketing strategies work flawlessly and cohesively together.What’s the finest bit about your job?Working for a smaller sized brand, I like seeing our strategies take shape– right from relaxing the table with the team, talking through unusual and fantastic ideas, to executing them as a well thought-out, fully-fledged campaign. I likewise get a bang out of influencers I personally enjoy using the brand in addition to hearing beautiful remarks from customers. The Joanie Gals in the office deserve a reference too– working alongside such amusing, interesting and strong females is a big plus point that I’m grateful of!The Joanie HQ lady gang What’s your favourite way to unwind after a day in the office?Watching documentaries about serial killers and consuming Jaffa Cakes at home with my husband!Can you describe yourself in 3 words?Scrappy, thoughtful, complex
… What’s your Saturday
night tipple of choice?Either a pint of lager or a Pornography Star Martini– there’s not much of an in between … How would you define your personal style?I’m quite laidback with my look and you’ll usually discover me wearing all black whatever and fitness instructors. If I’m heading out, I’m a fan of a platform heel, full leopard print and a bold lip. I would
state my style my style is somewhere between a 13-year-old
skater kid and Bet Lynch.Katie uses the Samedi Jumper Are there any style icons( past or present)that influence you?I’ve constantly been a huge fan of Debbie Harry from Blondie’s look.
It’s the diverse, edgy design and unpleasant hair!If you might go back and live for a day in any decade, which would you pick and why?I have a genuine soft spot for the ’80s and if I had to choose just one day, I ‘d enjoy to go to a high school senior prom in wearing a substantial puff-shouldered dress!Finally, what Joanie pieces
are you currently wishing for from the new
collection?I’ve already got the green metallic Sparky midi gown lined up for my birthday and I’ve likewise got my eye on the Harley velvet wrap dress in Cabernet
— I’m a sucker for moody-hued velvet!We hope you enjoyed our interview with Katie!
The Samedi jumper is available now!
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