Jobs on the rise in 2021: E-commerce, Healthcare, Digital Marketing, Professional Coaching and Freelancing – HR News

In light of the tough jobs market, new data from LinkedIn, the world’s largest professional network, reveals the fastest growing jobs in the UK and where to find them.

E-commerce, Healthcare, Digital Marketing, Professional Coaching and Freelancing are among the jobs that have risen in demand over the past year, according to analysis of LinkedIn’s 29 million members in the UK. As companies continue to adapt to a COVID-19 world, changing consumer behaviour and business needs are creating new job opportunities. 

, Senior Director at LinkedIn, said: “While COVID-19 has evidently created job turmoil for many, it has also fuelled a wave of roles that are growing in demand as businesses continue to adapt to the pandemic and new restrictions. We’re continuing to see job growth in E-commerce, Healthcare, Customer Service and Technology roles, but also new growth in digital and creative freelancing and professional coaching as companies require specialists to support their businesses and employees during this challenging time. With a more flexible future inevitable, companies have the opportunity now to tap into new and expanded talent pools, and benefit from greater diversity of people and skills.”

The UK’s top 15 fastest growing job categories:

1. E-commerce personnel – As online shopping accelerated as a result of the pandemic, companies onboarded thousands of E-commerce workers to help get products into the hands of customers quickly. Hiring for E-commerce roles, including Driver, Supply Chain Associate, Supply Chain Assistant, Warehouse Team Lead and Online Specialist, grew by 143% in 2020 compared to the previous year.

2. Healthcare supporting staff -The sudden and sustained need for doctors and nurses created huge demand for people who support healthcare professionals. LinkedIn saw a 104% increase in Healthcare supporting staff roles, such as Home Health Aides who provide care to the elderly, as well as Healthcare Assistant, Health Advisor, Health Coach and Medical Writer. 

3. Digital content freelancers – With the pandemic creating job uncertainty and unemployment, an increasing number of people turned to freelancing. Digital content freelancers, with job titles including Content Coordinator, YouTuber, Blogger and Podcaster, grew by 118% last year.

4. Construction -While construction on commercial building projects initially came to a halt at the start of the pandemic, the introduction of the tiered system combined with the UK government’s cut in stamp duty gave UK home builders the incentive to push ahead with projects. This resulted in a 132% growth in Construction roles in 2020, including Mason, Site Specialist, Construction Specialist, Construction Worker and Construction Site Manager. 

5. Creative freelancers – With companies looking to create or enhance their digital presence, many sought the expertise of creative freelancers. Writer, Illustrator, Voice Over Artist, Script Writer and Editor job titles grew by 69% last year.  

6. Finance -Roles including Investment Banking Specialist, Finance Specialist, Treasurer, Equity Trader and Financial Services Professional grew by 82% in 2020. Furthermore, the Finance sector had the most remote job openings out of all 15 job categories.

7. Specialised medical professionals – The past year saw a huge strain on NHS staff as they worked to keep up with surging COVID-19 cases. While we clapped for our heroes, such as Intensive Care Nurses (155% growth) and Certified Nursing Assistants (133% growth) working on the frontline, there were also heroes working behind-the-scenes on vaccines, such as Laboratory Scientists (68% growth) and Medical Laboratory Assistants (156% growth). Overall, Specialised medical professional roles grew by 58% in 2020.

8. Professional Coaching – After a year of significant job losses across multiple industries, many people transitioned into new careers, such as Professional Coaching, and used their skills to help others. Life Coach, Business Coach, and Leadership Coach job titles rose by 101%. The majority of people moving into Life Coach roles were female (62%), and worked in a self-employed or freelance capacity. 

9. Social Media and Digital Marketing -Social Media and Digital Marketing roles grew by 52% in 2020. With tightening marketing budgets, there was an increase in demand for roles such as Growth Hacker, Growth Specialist, Marketing Consultant, Social Media Manager and Social Media Coordinator, which focus on innovative alternatives to traditional marketing. This category attracted a younger demographic with an average age of 28, and 68% of total hires were female.

10. Customer Service – Businesses bolstered their efforts to support customers during the pandemic, adapting from in-person customer support to virtual methods. As a result, there was a 54% increase in Customer Service roles over the past year, including Customer Service Consultant, Customer Service Advisor, Customer Support Specialist and Customer Contact Representative. 

11. Education – With schools and universities forced to close at points over the past year, many academic institutions turned to online learning to ensure a continuity in education services. Education roles, including English Tutor, Mathematics Tutor, Academic Tutor, and Instructional Design Specialist grew by 53% in 2020. Nearly two-thirds (63%) of total hires were women. 

12. Mental Health professionals -COVID-19 has affected the mental health of many. In 2020, there was a 44% growth in Mental Health professionals, including Clinical Psychologist, Mental Health Counselor, Mental Health Practitioner, Mental Health Specialist, Occupational Therapist, Psychiatric Nurse, Psychologist and Psychotherapist. 

13. Real Estate – Residential Real Estate roles, including Real Estate Agent, Property Specialist and Real Estate Consultant, grew by 62% last year. Many people working in Sales roles transitioned into Real Estate roles. 

14. Specialised Engineering – Engineering roles have grown in demand in recent years and are proving to be a ‘pandemic-proof’ job category. Specialised Engineering roles, such as Back-End Developer, Game Designer, Game Developer, Reliability Engineer and Software Engineering Specialist grew by 45% last year. 

15. Artificial Intelligence – As a job category in constant demand and featuring prominently in last year’s report, it is not surprising to see AI roles feature on the list again as companies accelerate the digital transformation of their businesses. Roles such as Machine Learning Engineer and Machine Learning Researcher grew by 40% last year. 

Helping the UK workforce find jobs 

To help people who are looking for new job opportunities, LinkedIn has launched:

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