July Roundup: What’s New in Digital Marketing?

As summer firmly sets in on this side of the globe, another wave of updates and changes within the search and digital marketing industry begin to take place. We grabbed a few headlines to give you a top-level view of what’s happening in the world of organic, social and paid marketing.

Google Makes Changes to Chrome’s Incognito Mode

Within the search industry, Incognito Mode can be used for depersonalising your search results. In everyday use, it’s also used to stop your browser history being tracked and to stop sites from storing cookies. However, there is currently a loophole that allows certain sites to still be able to detect a user. This has, until now, allowed publishers to stop people from avoiding paywalls on sites such as news publications that require an account and forced them to log in. But Google has opted to close the loophole to allow truly private browsing, even at the disadvantage of smaller publications that rely on paid users.

Instagram Trials No-Like Count

What began initially as mostly whispers and rumours, is now being trialled in specific markets across the globe. Instagram is removing the “like” counter on users posts to reduce the “highly pressurised” environment of “like culture”, where users’ worth and value is based on the amount of likes a post can generate. The move will encourage influencers on the platform to focus on higher quality content that encourages engagement via comments and direct sales rather than a passing double tap.

Facebook Makes it Easier to Understand Why an Ad is Shown

Have you seen an advert that really didn’t suit you? Now you can find out exactly why it was shown to you. Although the “Why am I seeing this ad?” option isn’t brand new, it’s now much more detailed, giving a breakdown of information such as interests or categories that may have led users to be targeted by a specific ad. In addition, Facebook will be clear about where it received information about a user’s interests.

Google Launching Q&A Series With Senior Webmaster Trends Analyst John Mueller

Initially teased by the man himself
back in May with a simple tweet

Google officially launched its #askgooglewebmasters series, allowing
anyone to submit their questions directly to the Senior Webmaster Trends
Analyst at Google himself. Delivered in the form of a YouTube video, the best
and most relevant questions will be picked to help viewers get a clearer
insight into the world of Google, and the reasons behind their decisions.

What are your thoughts? Do you think Instagram is removing likes because they truly care about their users’ mental health? Or is there a financial angle for the shake up? Will you be asking John Mueller your questions? Let us know on Twitter!

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