As an entrepreneur, Justin Tuohey understands the need to constantly look for ways to grow a business and reach new customers. In today’s digital age, traditional marketing methods like print ads and direct mail are becoming less effective, and businesses are turning to digital marketing to reach their target audience.

In the following article, Justin Tuohey explores the benefits of digital marketing from an entrepreneur’s perspective and how it can help a business thrive in today’s competitive landscape. Small business entrepreneurs or seasoned professionals can utilize digital marketing strategies to grow their businesses and achieve their goals.

Traditional marketing methods are no match for the globally dominating nature of digital marketing. While they still have a place in today’s business world, digital marketing reaches larger audiences at a much quicker, cheaper rate.

Justin Tuohey says that the success of any marketing strategy is to connect with target markets at the right time and place – the best place to meet such individuals is online through the effective use of digital marketing strategies.

8 Ways Digital Marketing Benefits Businesses

Regardless of the specific methods implemented by businesses, they obtain the following benefits for their efforts:

Reaching the Locals and the Globals

Historically, marketing was restricted by geography. International campaigning was labor-intensive, time-consuming, expensive, and just downright difficult. But digital marketing has transformed this for the better — the internet allows companies to reach immense numbers of people with relative ease.

Justin Tuohey reports that combining global reach and visibility, digital marketing practices allow every entrepreneur (no matter how small) to make an impact on most corners of the world.

But let’s flip that on its head.

While reaching global communities is a profound advantage of such marketing, it also boosts visibility in companies’ local areas. Local SEO can boost footfall in brick-and-mortar stores without the expense of creating, printing, and distributing flyers.

Reducing Costs

Justin Tuohey says that even with the brief benefit outlook above, the cost savings afforded by digital marketing are evident. It enables small businesses to compete with huge organizations utilizing intimately targeted methods.

Many strategies (e.g., SEO and social media) require zero monetary investment to start. Although, not all solutions work for every business, with some of the most effective carrying costs.

Businesses without marketing professionals on their team often recruit professionals to discover the most appropriate solutions based on their goals. Justin Tuohey says that despite the initial expense, expert insights pay for themselves in the long run.

Learning Digital Marketing Is Relatively Simple

Naturally, digital marketing comes with many facets, strategies, and nuances to learn. However, getting started is fairly easy.

Justin Tuohey explains that as the goals and scale of campaigns increase, proceedings become more complex. Although, it’s simply a matter of discovering the strategies that work best for each business.

Targeting Effectively

Digital marketing allows data extraction so companies can see which audiences their products or services are best suited for. Ultimately, this saves time and helps optimize campaigns to reach them.

Targeting occurs in many forms like social media, search engine optimization, and pay-per-click advertising. Justin Tuohey explains that such a vast array of elements at entrepreneurs’ disposal ensures every effort touches the right individuals.

Taking Advantage of Various Content Types

Traditional marketing is somewhat restrictive regarding content types. Flyers, brochures, and posters can make an impact. However, the various digital marketing content types keep brands fresh and ensure professionals can constantly build exciting campaigns.

On top of that, Justin Tuohey says that it’s much easier to reproduce content to suit multiple platforms — something not easily replicated with traditional marketing methods.
The most common types of digital marketing content today include:

• Blog posts and articles
• Emails
• Ebooks
• Podcasts
• Infographics and visual content
• Quizzes
• Webinars
• Social media posts
• Whitepapers

Enhancing Analytics and Optimization

Web analytics isn’t new, but they are one of the main advantages of leveraging digital marketing’s power. It measures campaign results in real-time, ensuring business owners can optimize their next campaigns and rapidly rectify mistakes.

Moreover, analytics allows companies to define every traffic source for better control over their sales funnels.

Boosting Engagement

Increased engagement is perhaps one of the primary benefits of utilizing digital marketing. After all, its very nature is brilliantly engaging.

Justin Tuohey says that users can easily share blog posts, save videos, like photos, comment on articles, and so much more. Simultaneously, businesses can measure these actions, enabling them to craft increasingly engaging posts to increase sales and spread brand awareness.

Using Myriads of Strategies

No two businesses are the same. Thus, they must adopt different strategies. Thankfully, digital marketing has a lot to offer.

The most common strategies include social media marketing, search engine marketing, SEO content creation, local search, remarketing, and influencer marketing.

But to harness the true power of digital marketing, companies must continuously analyze their campaign results.

Using Digital Marketing ensures businesses stay ahead of the competitive curve.

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