Digital marketing is a strategical process to promote a product , brand or business on one or more digital platforms. This process is usually followed to reach to the targeted audience, to generate more leads for the business and convert them into sales. It’s a modern world tool to reach out to the masses within just one click.
Become a certified digital marketing professional at KADM
focuses on training students and professionals to strengthen their knowledge about digital marketing. Our digital marketing courses are designed to support professionals, business owners and job seekers. Being the leading digital marketing institute in Faridabad, KADM makes sure that all training modules include comprehensive digital marketing courses (Social Media, Search Engine Marketing, SEO, email marketing, display marketing, Google Adwords, mobile marketing, affiliate marketing, content marketing and much more).
Four Months Course Content
Digital Marketing
Website Designing using WordPress
Basics of Marketing.
Overview of Digital Marketing.·
Comparison between traditional and digital marketing
Advantages of Digital Marketing
Process involved in Digital Marketing
Latest Trends
Strategy used on different platforms.
Introduction Of WordPress
How It Works
Dashboard
Options And Settings
Content Management
How To Add Menu, Widgets
How To Add Pages And Posts, Categories
Install Plugins, And SEO Specific Plugins
Blogging
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Introduction of SEO.
Working of SEO.
Algorithms
Latest google updates
Google console
Keyword research
How to check keyword ranking
Competitors analysis
On page optimization
Off page optimization
Backlinks creation.
Speed optimization
Introduction to Paid Marketing
google ad words
Account setting of google adwords and billing process
Types of Campaigns and strategies involved
Google Ads
PPC Campaign
Keywords setup
Bidding strategies used
Conversion Tracking
Quality Score Optimization
Display Ads Campaigns
Mobile Apps Marketing
Remarketing campaigns
Video Marketing
AdWords Editor Tool working.
Google Ads certification exam
Social Media Marketing
Email Marketing
Introduction to social media marketing
Content developing
Post and banner making
Facebook marketing and tracking audience
Facebook advertising and management
Instagram Marketing
Twitter marketing
LinkedIn marketing and analysis
YouTube marketing
Pinterest marketing
Quora Marketing
What is Email Marketing
Benefits of email marketing
Software’s used in email marketing
Tools used in email marketing
Content development
Building email marketing strategy
Building subscriber lists
Newsletters designing
Campaigns and its types
Reports and analysis
Email Marketing
Inbound Marketing
Google AdSense and Affiliate Marketing
What is Inbound Marketing
Process of inbound marketing
Content Marketing Concepts
Concepts used to design landing page
Strategies used
Tools for Inbound Marketing CRM and its uses
What is Adsense?
Types of Bidding and its process
Implementing Ads in a Website
What is Affiliate Marketing and its use.
Types of Affiliate Marketing and its advantages
How to make money using affiliate marketing.
Affiliate Networks.
Freelancing Business planning and strategies
Google Analytics
What is Google analytics
Tools used for website analytics
Installing and implementing Google Analytics
How to use Google Tag Manager
Analysis and Implement Conversion Tracking
Reports – Audience, customer, behavior, goals and conversion
Segmentation and Filters
Detail and working of all other options in Google analytics.
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