“Should we even bother with the annual content and marketing predictions piece,” CMI wondered. “AI will just continue to dominate the conversation. Will there be any other visions for 2024?” Wow, did this group of Content Marketing World speakers, Content Marketing Awards winners, and other community members surprise me. Sure, you’ll see plenty of artificial intelligence mentions. But the references aren’t about things AI can or will do. They’re about how AI heightens the need for authentic connections and content marketing fundamentals, including less glamorous work like crafting goals, processes, and guidelines.
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