Image via SKKN
Kim Kardashian embarks on a new journey into high-end skin care with the creation of her newest brand, SKKN, a skincare line that finds its spot right in the middle of minimalism and luxury.
Launching 21 June, the line is bringing nine skincare products that can be used separately or in tandem as a nine-step skincare routine. All nine products have been sourced sustainability and offer customers the option to refill their bottles instead of purchasing new ones. The line is also vegan, cruelty-free, and recyclable.
The announcement comes after Kardashian made public that KKW Beauty and KKW Fragrance were being shelved for the foreseeable future as she makes a step forward to rebrand her business.
SKKN also takes on a reimagining of her previous KKW Beauty as she steers towards minimalism. The line is encased in sleek packaging in a range of nudes and comes in shapes from bottles to spherical containers.
Image via SKKN
The line comes from a place of trying to understand her own skin and its complexities. Kardashian suffers from psoriasis, which is a condition caused by the immune system and is manifested on the skin as dry red patches. This skincare line is an exploration into the condition she suffers from and a way to help others cope with their own skin complexities.
Kardashian has worked with celebrity facialist Joana Czech to formulate this new line, and the nine-step routine is all-inclusive. From a gentle foaming cleanser to a hyaluronic acid serum, the line sees customers through the beginning of their own skincare routine to the end.