Kroger Co. is continuing its push into online retail by coordinating with Chinese e-commerce website– and Amazon rival– Amazon competing Alibaba Group.The nation
‘s largest supermarket chain revealed a pilot program to offer its private-label products in an online store on Alibaba’s Tmall worldwide platform. The effort is Kroger’s first endeavor overseas.The online test will begin with Kroger’s in-house Simple Truth natural and organic brand. Launched in 2012, the brand name reached more than$2 billion in yearly sales, making it the largest natural and natural brand in America.”E-commerce makes it possible for Kroger to rapidly scale to reach brand-new clients and markets where we do not operate physical shops, beginning with China,”said Yael Cosset, Kroger’s chief digital officer.”We anticipate Chinese consumers will love Our Brand names– starting with Simple Reality items– simply like our American consumers do. Kroger is happy to continue to blaze a trail in making natural, organic and free-from products more traditional and accessible.”The offer with Alibaba is the current in a series of initiatives Kroger has made to expand its digital operations. In May
, Kroger< a href= https://www.chainstoreage.com/technology/kroger-brings-on-big-partner-to-fuel-online-grocery-delivery/ target = _ blank rel = noopener > revealed an unique collaboration with British online grocery merchant Ocado tin an offer that will leverage Ocado’s digital and robotics capabilities to automate and much better manage storage facility operations, logistics and delivery route planning. Also in May, it acquired online meal-kit business Home Chef.
“We are creating the grocery retail design of the future by concentrating on digital and technology,” said Cosset.Launched in 2014,
Alibaba’s Tmall Global platform is China’s largest business-to-consumer market. The platform offers brand names and merchants without operations in China to develop virtual shops and ship items into China.Kroger is the world’s third largest merchant by income, with$122.7 billion in sales in 2017.