Latest 2020 trends in Digital Marketing | Martina Motwani

Latest 2020 trends in Digital Marketing

With the growing trend of digital marketing and the need of every business to go global, the scope of digital marketing is widening day by day. In order to take complete advantage of digital marketing, it is important to be updated with the latest updates in the field. 

Some of the important latest trends in digital marketing are listed below:

       5.)Video Marketing –Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement.  There are different types of videos – demo, brand, event, expert interviews, educational, animated, case study, live etc. video marketing can be done with proper planning. This includes scripting your video, understanding and setting up your cameras, setting up studio, planning for content, shooting, editing, organising, recording your voiceover.

6.) Micro –blogging –Micro blogging is an online broadcast medium that exists as a specific form of blogging. A micro-blog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. Micro-blogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”,[ which may be the major reason for their popularity. These small messages are sometimes called microposts.

      In traditional blogging, micro-bloggers post about topics ranging from the simple,   such as “what I’m doing right now,” to the thematic, such as “sports cars.” Commercial micro-blogs also exist to promote websites, services and products, and to promote collaboration within an organization.

Some micro-blogging services offer features such as privacy settings, which allow users to control who can read their micro-blogs, or alternative ways of publishing entries besides the web-based interface. These may include text messaging, instant messaging, E-mail, digital audio or digital video

Microblogging is a combination of instant messaging and content production. With a microblog, you share short messages with an online audience to improve engagement. A blog allows you to write limitless words on a particular topic while a microblog allows you to post a content of just 140 to 150 words. A blogging site is updated when the blogger wants it to while a microblogging site keeps on updating minute by minute.

Examples of microblogging platforms include: Twitter: One of the best-known channels in the microblogging world. Twitter is a quick and convenient way to share short posts, GIFs, article links, videos and more. Pinterest: Companies on Pinterest link to products, articles and other useful information for audiences.

7.)Structured Data SEO –Structured data is a standardized format to mark up the information about the web page. It serves to search engines like Google, Bing and others to better understand what the web page is about. When search engine understands the content of the web page, then it may serve it for appropriate search queries it is called rich snippet. Rich snippet can be created for anything. It is a google tool for creating schema. Examples of structured data include names, dates, addresses, credit card numbers, stock information, geolocation, and more. Structured data is highly organized and easily understood by machine language. Those working within relational databases can input, search, and manipulate structured data relatively quickly.

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Schema tells the search engines what your data means, not just what it says. Schema markup helps your website rank better for all kinds of content types. In order to rank better, you need to use schema markup for your website. For this, go to goggle structured data markup helper. Then select the data type and then paste the URL or HTML of the page you wish to markup. Highlight and select the items to be marked up. Then click on create HTML. Go to CMS. Download the automatically generated HTML file and copy/paste it into CMS or source code (if you use code).’s instructions explain clearly, “the more content you mark up, the better

8.)Neuromarketing – Technically, the definition of the term neuromarketing is: “The science that studies the behavior of the consumer, by applying neuroscience knowledge and tools”.  Neuromarketing, a recent method utilized to understand consumers. The concept of neuromarketing combines marketing, psychology and neuroscience. Research is conducted around the implicit motivations to understand consumer decisions by non-invasive psychoanalysis methods of measuring brain activity. These include electroencephalography (EEG), magnetoencephalography (MEG) and functional magnetic resonance imaging (fMRI), eye tracking, electrodermal response measures and other neuro-technologies. Researchers investigate and learn how consumers respond and feel when presented with products and/or related stimuli. Not only large companies, such as Google, Microsoft, Disney, Hyundai, and Coca-Cola, are conscious of its possibilities and make use of this new type of research- many new or smaller companies also carry out these types of studies to know more about the decision-making process, what motivates purchasing decisions, how to improve the usability of their websites, test their product, optimize social media or ad campaigns to improve conversion rate, create a sense in brands, and assess their traditional or digital marketing strategies, among many others.  

These were some of the important and latest updates in digital marketing. Hope you found this article useful. If yes, you can also share this. For more such informative blogs, visit