Every business’s goal is to attract customers who will
get their product for sale or avail of the service that they provide. They can
achieve this by having a marketing strategy that really works. Businesses are
now shifting from traditional marketing to digital marketing strategies to keep
up with the fast-growing developments in the competitive business industries.
Digital marketing can be very effective for a business
if the right platforms are chosen for the business’s campaigns and
advertisements. Here are helpful digital tools compatible with the Windows
operating system, which are low cost, can ease work and help in every possible
way:
Survey
Scratching Tools
Despite the emergence of website feedback, online
survey tools have evolved and have become significantly useful for digital
marketing. Survey forms are used to trace product or service feedback, conduct market research, and measure customer
satisfaction.
Survey
Monkey
An online-based survey development software that is now being used by millions of business enterprises all over the world. It gives users 15 different kinds of survey questions. This software is cloud-based allowing users not only to create and send surveys but it can also analyze survey information.
Question
Pro
This web-based type of survey is designed to create,
distribute, and analyze surveys, polls, forms, and quiz type questionnaires.
This makes conducting a survey cost-effective in market research.
Power your surveys with beautifully designed and
professional-looking forms with this software. This can also be used to collect
feedback, take orders, and receive payments for any business establishment.
Graphic
Design Tools
Graphic tools for websites and social media pages need
high-quality images. Since these are the communication tools that will reach
customers. This makes business branding stand out and could make sales for the
company.
Adobe
Photoshop
This software offers quality graphics and design tools
which can be accessed using their Creatives or Illustrator and InDesign Suites.
It runs on macOS or iOS and Windows. They offer a seven-day free trial before
you can use all its features. Adobe’s creative cloud online software, allows
online photo editing, photo effects, and graphic design using the power of the
cloud.
If you want more control of your branding and visuals,
this can be the perfect tool for learners. It provides graphics that are easier
to use and it is filled with pre-design templates. This is perfect for making
banners, logos, business cards, flyers, and coupons. Designs can be created
online or offline for free.
DesignBold is an online photo editing platform that is
easy to use. With more than a thousand layouts in its library, this is a great
option for logo and website design. It is easy to use, time-saving, and it can
be used by beginners and amateur graphic designers.
CRM
Tools
Customer Relations Management tools is a primary
requirement in digital marketing. These tools provide customer support and
contact management by collaborating and closing sales between customers and the
company.
This software is a cloud computing service that allows
a business to connect to its potential clients, existing customers, and
partners. This helps the business track its customer success and support,
customer complaints, and other CRM functions because of the accessibility it
offers to customers.
This is an all-in-one software platform that is
popularly known for its inbound marketing functions. It is used for marketing,
sales, and customer service. It helps the business attract customers, makes them
engage with the business, and establish a good relationship between customer
and business owner.
This software works well regardless if the business is
a small or big enterprise. It automates day-to-day business activities from
customer communication with an AI technology that uses chatbot online, it also enables sales and
revenue forecasts, and gives an overall dashboard of team performance. With the
reports that it can generate, the business is able to make smarter and more
profitable decisions.
Visitor
Analytics
Analyzing website data can be a daunting task
especially for non-technical people. This is a reason why different data
analytic software has been developed for use in digital marketing. It gives a
view of all simple and complex
statistics about how a website is performing.
Google
Analytics
This is one of the most popular digital analytics
software. It shows an in-depth analysis of website visitors. It makes
businesses understand how people respond to their website, which landing page
works well, and how long they stay on the page. With the data shown, the
business can learn and understand website structure and performance.
This tool is real-time web analytics. Because of its unique
structure like RSS and spy, it can get live data from website visitors. It has
a feature of getting detailed information about website visitors and this is
also highly customizable.
Get
Gauges
This tool gives live data of website updates and web
traffic like visitors on-site, most visited pages, top content, and bounce
rates. It allows single or multiple sites tracking each time pages are fully
uploaded. This uses a javascript snippet that is embedded onto the website’s
header. This tool can make a business focus on important website traffic
metrics with the ease of sharing access to users.
Social
Media Management
One of the most important things in digital marketing
is social media management and understanding its metrics. This creates an
opportunity for businesses to reach out to potential customers and establish
branding.
Sprout
Social
This functions as a one-stop solution for managing
websites and social media marketing. Its functionalities include product
content curation, publishing, scheduling, and analytics reporting. Using this
management tool a business has easier access to customer messages and it has a
bot builder to create chatbots that will handle direct messages to customers.
Its publishing calendar enables business owners to have an overview of content
scheduled to be posted on their websites and social media sites.
Slack
Social
This tool is another social media managing platform
for all social media networks. Its features include unlimited profile creation,
scheduling, email reporting, profile management, and graphical analysis. This
is one of the best options because it offers a free option for general usage
and plans for pro users.
This tool is a social media manager’s all around tool
– from posts scheduling, customer inquiries, prospect finding, and metrics
reporting. It offers several plans for users depending on the needs of the
business. It also offers analytics allowing marketing experts evaluate how
posts perform on social media pages.
In general, all these digital marketing tools should
be able to help a business with advertisements and sales generation because of
their availability as well as compatibility with any operating system. During
this time, digital marketing determines how a business can influence consumers
through the world wide web, with the use of these latest trends, it makes it
easier for business owners to compete in the digitally engaged industries.