Laudco Media bags digital marketing mandate for Via Milano

Laudco Media has been awarded the digital marketing mandate by Via Milano, one of Bangalore’s true-blue Italian restaurants.

Founded by Roger Hessing back in 2007, Via Milano started off as a fine-dining Italian restaurant and is now Bangalore’s oldest stand-alone authentic Italian dining restaurant with multiple outlets across the city, which caters to people from all walks of life.

Via Milano is today prominent for its modern and contemporary take on traditional Italian cuisine. Their interiors and ambiance are the synonyms for chic, classy and modern, while their menu is a testament to the authentic Italian dining experience that they have been known for. Their continued focus on quality, authenticity, and standards of food and service have won them numerous prestigious awards, such as the Times Food Awards, as well as the prestigious “Ospitalita Italiana Seal” by the Indo-Italian Chamber of Commerce, in recognition of “the authenticity of Italian cuisine, ambiance, and fine dining experience”. “The future of Italian and Mediterranean cuisine is exciting and promising, and Via Milano will surely be the torch-bearer, as we look to take the brand to the next level in terms of quality of food, service, and hospitality”, said celebrity Chef Suryakant Naithani, who is the Corporate Executive Chef of Via Milano Restaurants.

Laudco Media has been awarded the digital marketing mandate for Via Milano, followed by a multi-agency pitch. Laudco Media is a full-service digital marketing agency, and the team at Via Milano has signed them on board with the only objective to create out of the box, innovative strategies to help increase ROI from the vast digital marketing space.

Laudco has come to create a winning strategy that involves engagement by means of mini-campaigns and collaborations that go hand in hand with the brand’s personality and areas of focus – the authentic Italian dining experience, the Mediterranean vibe, and consistency in authenticity and quality of food, top-notch service of the highest standards, and utmost hospitality.

Speaking on this exciting win, Shubham Mehrotra, CEO of Laudco Media said, “We are extremely thrilled to be working with Via Milano to handle their digital marketing duties. The team at Laudco is really excited to work with Via Milano to help them create greater impact with its loyal audience and continue to bring the unique, classy, and unorthodox vibe that is the brand’s signature personality, to the forefront.”

“Over the past 14 years, we have branded ourselves as the best, most authentic Italian restaurant in town, with the help of traditional marketing. The world today is fast moving towards an era of digital personalization, so why not us? Through Laudco Media’s well-versed expertise in everything digital, we are confident of achieving the same,” said Deepak Bounthiyal, the Operations General Manager at Via Milano Restaurants, on their decision to hand over the digital mandate to Laudco Media.

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