The new digital marketing agency www.ilovedigital.co.uk reflects Lazar’s own passion for toys and the industry.
Having learnt a lot about business and the toy industry over the last eight years, Lazar Vukovic has now set up his own digital marketing agency – www.ilovedigital.co.uk – which is a full service agency offering everything from web design, app development, content creation, social media management, SEO, marketing campaigns and more.
Lazar’s journey in the toy industry began with his independent store Toy Town. He opened the store in November 2011 in Corby, Northants, next to the former Woolworths store.
Lazar said: “Being introduced to the toy industry was amazing, and a breath of fresh air from the other sectors I’d been previously involved in. Everybody I met was polite, pleasant and very down to earth, and all willing to help. It was at this point I knew that the toy industry environment was where I wanted to stay.”
After feeling the impact from a difficult trading period, Lazar pursued a career with Winning Moves in 2015. His role was to build up the business in Russia, Greece, Serbia and Croatia, to name a few. Top Trumps and Monopoly quickly began to catch the eyes of these toy markets and Lazar said this role alone has given him great connections from the industry, and friends all over the world.
His new digital marketing agency reflects his own passion for toys and the industry, offering the right services needed to build a business.
Lazar added: “I’ve learnt a thing or two about business and how to launch and grow a brand, product and business, so I wish to share my skills with companies I’m passionate about, helping them deliver creative and strategic marketing while they stay focused on growing their business.”