In this extraordinary session, managers and sellers will discover a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns. Make your reservation today, and don’t miss this one!
The webinar will be hosted by LBS Digital Expert and long-time NYSBA friend Greg Gibbons. Every single day, Greg assists broadcast salespeople and businesses in SUCCESSFULLY coordinating their traditional and digital marketing efforts into cohesive strategies and campaigns. By using a results-focused approach, he determines which tools are relevant to each client’s needs. Greg is a rabid marketing professional with over 20 years of experience helping companies with all things digital. Whether it’s websites, mobile apps, social media, or any unique and new digital advertising techniques, he uses all available tools to help businesses acquire new customers, maintain relationships, and retain existing clients.
There will also be a live question and answer session for practical applications.
This webinar is offered for free to NYSBA members in good standing. To register for this exciting webinar, click .
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