Learn to Become a Digital Marketing Analyst with Unilever’s New Certificate Program

Unilever, the con­sumer goods com­pa­ny head­quar­tered in Lon­don, owns over 400 brands. Dove, Lip­ton, Ben & Jer­ry’s, Hell­man­n’s and Knorr–you know and use many of Unilever’s prod­ucts. The same goes for many peo­ple liv­ing across the globe. An esti­mat­ed 3.4 bil­lion peo­ple use Unilever prod­ucts every day. How has Unilever estab­lished such vast reach? Through mar­ket­ing. Like oth­er con­sumer prod­ucts com­pa­nies, Unilever depends on mar­ket­ing to build brand aware­ness for each prod­uct and to dif­fer­en­ti­ate them from com­peti­tors. Mar­ket­ing is part of the lifeblood of the orga­ni­za­tion, and dig­i­tal mar­ket­ing par­tic­u­lar­ly allows the com­pa­ny to thrive here in the 21st cen­tu­ry. Hap­pi­ly, for any aspir­ing mar­keters out there, Unilever has just launched a new Dig­i­tal Mar­ket­ing Ana­lyst cer­tifi­cate pro­gram. Offered on the Cours­era plat­form, the pro­gram con­sists of four cours­es (each tak­ing an esti­mat­ed 20 hours to com­plete) that focus on help­ing stu­dents build job-ready skills in dig­i­tal mar­ket­ing ana­lyt­ics. The cours­es include: Cus­tomer Under­stand­ing and Dig­i­tal Mar­ket­ing Chan­nels Mea­sure­ment and Analy­sis Cam­paign Per­for­mance Report­ing, Visu­al­iza­tion, & Improve­ment Advanced Tools for Dig­i­tal Mar­ket­ing Ana­lyt­ics As stu­dents move through the pro­gram, they will “learn in-demand skills like data analy­sis, cus­tomer seg­men­ta­tion, and SEO opti­miza­tion.” They will also start “col­lect­ing and inter­pret­ing data to eval­u­ate the per­for­mance of dig­i­tal mar­ket­ing efforts, improve strate­gies, and con­tribute to achiev­ing mar­ket­ing goals and objec­tives.” Stu­dents can audit each course for free, or sign up to earn a share­able cer­tifi­cate. Stu­dents who select the lat­ter option will be charged $49 per month. So, if you spend 10 hours per week, you can com­plete the 80-hour cer­tifi­cate pro­gram in two months, and pay about $100 in total. Sign up for the Dig­i­tal Mar­ket­ing Ana­lyst cer­tifi­cate pro­gram here.