LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST]

Social isolation can’t keep the Marketing O’Clock team from releasing a new episode!

We’re recording from our houses to bring you this week’s show.

Hosts Greg Finn, Jess Budde, and Mark Saltarelli deliver the digital marketing news the community is talking about this week:

The new format allows advertisers to engage with users in LinkedIn messages.

These choose your own adventure ads feel organic to the user and the messages are only sent when users are active on LinkedIn.

COO Sheryl Sandberg announced that Facebook is investing $100 million to help small businesses in over 30 countries.

Then, we have a new segment called Good Vibes & Marketing Wins, where we highlight some success stories from the industry this week!

Hi Greg! Our team is working from home and I want to give my praise to work-collaboration tools @goabstract, @InVisionApp, @SlackHQ, @asana & @Google hangouts! We’re able to meet virtually, stay up-to-date on tasks, give feedback & get work done remotely!

— Kim Tomasik (@kay_tomasik) March 18, 2020

We closed a couple new clients who have been in the pipeline for a while!

— Collin Slattery (@CJSlattery) March 18, 2020

Closed one new account this week and have a couple clients still beating sales goals for the month online (not due to hoarding).

— lchasse (@lchasse) March 18, 2020

I’m spending huge, distraction-free chunks of time on optimizations, especially keyword research, that I wouldn’t have in the office. 💪📈

— Taylor Flynn (@TFlynn457) March 18, 2020

Check @calm their business guide to stress & anxiety relief at work during this time

— Michelle Ashby (@mylifeMashUp) March 19, 2020

This whole situation has made me feel very anxious, so here are some companies that are focusing on what matters #COVID19 #goodcovidnews https://t.co/sN7IYkRG4J

— Andrea Cruz (@andreacruz92) March 17, 2020

Then, we answer your digital marketing questions:

Plus, do we have the right look to be America’s Next Top TikTokers? Tune in to find out!

Visit the Marketing O’Clock site to learn more about today’s articles and subscribe!

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Featured Image: Samantha Hanson, Cypress North