Next, audio creation. If I ever need to create an audio-only soundtrack (like for a podcast or something), no additional recording software is needed, I can just record an audio-only track using Camtasia.
So with Camtasia, it’s two for the price of one because it allows me to record audio or video.
There is one standalone piece of audio software I use called Audacity. It’s free , open-source software that’s been around forever. What I use Audacity for is cleaning up audio, specifically noise reduction for removing hisses and hums from things like air conditioners or other electrical interference.
The gear I use for making videos:
The microphone I use is the Rode PodMic. However, the Rode PodMic is an XLR microphone, so you’re going to need an interface to get that audio signal into your computer. The interface I use is the Motu M2.
The camera I use is the Sony ZV-E10. However, like the Rode PodMic, you’ll need an interface to get the high-def video signal from your camera into your computer. To do that, I use the Elgato Cam Link 4K capture card.
And don’t forget lighting. To get nice-looking video, you must have good lighting. On my desk are two Elgato Key Light Airs — one about 45 degrees to my left and another about 45 degrees to my right.
The tools I use to get traffic to my website:
A lot of my website traffic comes from the Google search results.
Anyone that knows anything about search engine optimization knows that in-depth research is where the magic happens. The tool I use to do my SEO research is .
To do email marketing, the email service provider I’ve used since 2007 is .
The two paid advertising platforms I use are (now known as Meta ads) and .
Why Facebook and Google? For the same reason Willie Sutton robbed banks, that’s where the money is. Or in my case, Facebook and Google are where the people are. For most small to medium-sized businesses, Facebook and Google should be able to provide you with all the website traffic you’d ever need.
You now know the digital tools I use to build websites, make videos, and drive traffic to my site. Hopefully I’ve plug some “technology gaps” and maybe shortened your research — or if nothing else, I’ve satisfied your curiosity.
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