Local SEOs most focused on link building and content development, report finds – Digital Marketing Curated

In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses (SMBs) and multi-location enterprises from Moz.

Budgets cut but mostly upbeat. The survey asked a wide range of questions; among other topics, about the impact of COVID-19 on marketing budgets. The majority (70%+) said they were dealing with cuts, though “74% believe that business-as-usual will return within a year of safety orders being lifted.” Paid media, social and localized web content were more often cut than SEO, though local link building was in the middle of the list.