NEW YORK (PRWEB)
October 30, 2020
As the pandemic continues, evolving pressures have shaped the ways that consumers and businesses interact creating both obstacles and opportunities. Lounge Lizard Worldwide, Inc., the Best of Breed Web Design & Digital Marketing firm, recognizes the unforeseen and powerful shifts happening in today’s business marketplace and is actively involved in positioning clients to succeed with these new parameters and consumer expectations.
In reality, this global paradigm shift has given companies the opportunity to quickly rethink and retool how they deliver goods and services. As a proactive support agent in this transition, Lounge Lizard is actively impacting strategies on customer access, digital marketing, and entering or expanding a client’s presence in the e-commerce space.
Consumers were already comfortable in the e-commerce space and were able to rapidly adapt to the new environment where most all purchases were being made through e-commerce. For Lounge Lizard, that meant clients, both new and existing, were anxiously revamping their marketing strategies and distribution processes to meet the consumer’s new expectations.
At the same time, there was a shift in how people were spending their time. Consumers were looking for new and creative ways to stay fit and healthy at home where they could enjoy life without travel and the safety concerns of large gatherings. Suddenly, businesses needed to be able to showcase their virtual stores in ways that were intriguing and unique.
In the recreation space, Lounge Lizard worked with LOOP-LOC, a leading safety pool cover & luxury liner manufacturer. Their business was expanding rapidly as people created “staycation” environments — buying pools as a way to stay close to home. Now they needed safe and secure ways to keep their new pools covered and their kids and pets safe.
For LOOP-LOC, Lounge Lizard created the MIRAGE pool visualizer application that allows consumers to select the shape of their pool and then add pool liners and LOOP-LOC Safety Pool Covers in various colors and designs. This remote visualization technique has proven highly successful with the company seeing a significant rise in traffic and sales.
Health and wellness is another industry experiencing a major growth period in e-commerce sales as consumers focus on improving their overall health while being limited in terms of gym closures and social distancing. Lounge Lizard worked with Neptune Wellness, a company specializing in unique forest and ocean-sustainable supplements, that wanted to enhance their online presence and expand their e-commerce capabilities. The results were two trendy and responsive B2C e-commerce sites that are showing strong results in the wellness space.
Lounge Lizard’s unique, creative, and successful voice in web design and digital marketing has made it a much sought-after partner for companies experiencing the rapid, and unplanned, growth brought by these unusual circumstances. Change is happening at lightning speed, so check out Lounge Lizard’s Marketing Checklist post COVID-19 here and buckle up as your industry continues to adapt and expand.
If you are seeking innovative and crisp digital marketing, e-commerce, and website development, contact Lounge Lizard at loungelizard.com today.
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