With so many new business books and titles published each year, where do C-Suite business leaders begin to find which ones are worth the read? Best Seller TV sits down with the authors of the world’s leading business books to get it straight from the source as to what makes their books stand out from the crowd. Learn how the business books featured here can help business owners and executives and why you should go out to buy them today.
Makarand Utpat, author of How to Kickstart Your Digital Marketing: The Ultimate Guide to Build Your Brand, Dominate Social Media, Publish Compelling Content, Drive Traffic and Close More Deals talks about the building blocks for successful digital marketing. Utpat says people need to focus on the ‘what’ and the ‘how’ by building, engaging and converting. He adds that when building a website, you have to look at smart marketing for the front end and smart retention on the back end, including having a good call to action. The content on your website has to be designed to match the conversations that are going on in the minds of the consumers. Utpat also says, “Your brand is equivalent to your story.”
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